Marketing Blog for Yoga, Pilates and Wellness Businesses.

Welcome to the Santosha Marketing Blog – your go-to place for marketing tips tailored specifically for yoga teachers, Pilates instructors, and wellness professionals. Whether you're just starting out or looking to grow your local classes, you’ll find practical advice on SEO, website tweaks, email marketing, booking systems and more.

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Strategy, Local Marketing, Seasonal Peaks Laura Campbell Strategy, Local Marketing, Seasonal Peaks Laura Campbell

How to Get More Bookings for Your September Yoga or Pilates Beginner Course

September is one of the best times to run a yoga or Pilates beginner course — but if you want full classes, your promotion needs to start now. This guide walks you through exactly what to do in August and early September, from choosing the right keywords and creating a dedicated course page, to local Facebook group posts, email reminders, and even designing a simple flyer. Follow the week-by-week checklist to make sure no step gets missed.

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Summer Marketing and Website Checklist for Yoga, Pilates and Wellness Teachers

Summer can be a quieter season for classes, perhaps you’re actively taking time off to be with loved ones or rest. Or… maybe you’re still consistently teaching, maybe you do beach or park classes and this is a buoyant time. Either way, I always recommend the summer period to get some tidy-up done for your business… you’ll be so grateful in September that you did this!

Here is a clear summer checklist to help yoga, Pilates and wellness teachers keep their online presence up to date and working effectively.

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Laura Campbell Laura Campbell

Reset & Relaunch: A Mindful Summer Prep Plan for Yoga Teachers

For Yoga and Pilates teachers, the summer can represent a distinct lull, perhaps instead of seeing this as a source of stress, the summer can bring a welcome pause. Classes might quieten down, clients go on holiday, or be lured towards a pimms rather than a sweaty flow; and you might find a little more breathing space in your week. But rather than switching off entirely, this quieter period is the perfect time to plant the seeds for a strong and spacious September.

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Digital Marketing, Strategy, Design, Email Laura Campbell Digital Marketing, Strategy, Design, Email Laura Campbell

Starting an Email Newsletter: A Guide for Yoga and Pilates Teachers

You’ve likely heard that email is a great way to connect with your students, share your offerings, and build a loyal community around your yoga or pilates business. If you’re a new teacher, (or maybe just one who’s been putting it off) the idea of setting up a newsletter might feel a bit overwhelming, but hopefully this blog will help you to feel more comfortable. Here’s everything you need to know to get started.

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Seasonal Peaks, Strategy Laura Campbell Seasonal Peaks, Strategy Laura Campbell

Get Ready for the January Rush: A Pre-Christmas Checklist for Yoga and Pilates Teachers

As the festive season approaches, many Yoga and Pilates teachers wind down their schedules and look forward to a well-deserved break. However….. I think this final phase in the year is a brilliant opportunity to get your ducks in a line before a potential rush in January. You’ll feel so much more relaxed over the Christmas period if you have a clear plan and you’ve prepped for a flurry in January.

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Content, Strategy, Social Media Laura Campbell Content, Strategy, Social Media Laura Campbell

Your Essential 2025 Wellness Calendar: Key Awareness Days and Holidays for Yoga Teachers

As a yoga or pilates teacher, it can be a bit exhausting trying to keep track of mindful themes and relevant dates, plus getting the motivation to plan your content and class offerings well in advance. That’s why I’ve created the Santosha Marketing 2025 Wellness Calendar—a curated guide to help you stay connected with the themes and dates that matter most in our little world.

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New Teacher Laura Campbell New Teacher Laura Campbell

Applying to Teach at a Yoga Studio: Top Tips to Help You Stand Out

Whether you’re a newly qualified yoga teacher looking to get your foot in the door and build your teaching hours, or you’ve been teaching for a while and you’re looking for a new community… applying to yoga studios can be a bit of a minefield. Many studios are inundated with applications and it can be hard to stand out. Applying for a position as a yoga teacher isn’t simply about showcasing your skills; it’s about showing genuine interest in the studio’s ethos, community, and unique qualities.

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Laura Campbell Laura Campbell

Tech Tips for Yoga Teachers: Making Marketing Easy (Even if You’re Not Tech-Savvy!)

Whether you’re newly qualified or you’ve just noticed with increasing alarm that running yoga classes nowadays seems to need a heck of a lot of tech… chances are you’ve felt a little bit of panic about how to navigate this crazy digital world! As a yoga teacher, your passion lies in helping your students —certainly not in navigating complicated tech tools! If you’re not naturally tech-savvy (which 90% of yoga teachers tell me they are!), marketing your classes and growing your business can feel very daunting. But don’t worry! Let’s see if we can demystify this a little bit.

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Laura of Santosha Marketing - Marketing for yoga and pilates teachers sitting on a tree branch in a wooded area, smiling and wearing a beige sweater and patterned pants.
Marketing Course for Wellness Professionals
£225.00
One time
£120.00
For 2 months

Whether you’ve just qualified, or you’ve been in business for a while but you lack the self-confidence or the technical know-how to grow the business you want - this course is for you. Over five modules, I breakdown what you need, in the best order, to transform your thinking and become a business owner.


✓ 5 Modules with 11 unique lessons
✓ 11 Workbooks so you can apply the teachings
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