Many yoga teachers tell me they feel uncomfortable with the business side of teaching, especially marketing. It is not because they lack passion or ability. It is because the world of yoga and the world of business ask very different things of you. In this article we explore what marketing actually is, why so many teachers feel overwhelmed, the role teacher training does and does not play, and the skills teachers often need after graduating. If you have ever wondered why running your yoga business feels harder than you expected, this piece will help everything click into place.

Many yoga and Pilates teachers hope for a busy January, but most beginners don’t book in the way you think. This guide breaks down the real customer journeys people take when looking for local classes, from Instagram to Google to word of mouth, so you can create the touchpoints that actually lead to bookings.

SEO does not need to be scary or technical. This beginner’s guide for yoga teachers explains what SEO is, why it matters and a few simple steps you can take to help more local students find your classes on Google.

The Pilates industry feels busy — especially with the rapid rise of reformer studios — but the data tells a different story. Demand is growing, new students are searching, and opportunities are expanding for teachers who communicate clearly and show up where local people are looking. This article explores whether the market is truly saturated, what’s driving the current boom, and how Pilates teachers can stand out with confident, focused marketing.

Learn simple, practical ways to market your yoga or Pilates classes locally, build trust in your community and fill your in-person sessions.

Wondering why your wellbeing website isn’t appearing in Google search results? Learn the most common causes and the practical steps you can take to get found online.

Is the yoga market saturated? Discover why demand in the UK is still strong, how to stand out with a unique voice, and practical tips for attracting students locally and online. I explore the stats, facts and figures to see what’s going on.

September is one of the best times to run a yoga or Pilates beginner course — but if you want full classes, your promotion needs to start now. This guide walks you through exactly what to do in August and early September, from choosing the right keywords and creating a dedicated course page, to local Facebook group posts, email reminders, and even designing a simple flyer. Follow the week-by-week checklist to make sure no step gets missed.

Choosing a website platform can be overwhelming for yoga teachers. Here’s my honest take on Wix, Squarespace, and WordPress — and why I recommend Squarespace for most teachers who want a site that’s easy to manage and looks great.

A simple, beginner-friendly SEO guide for Pilates teachers. Learn how to get your website found on Google by local students — no tech skills needed.

Discover how AI is changing Google search and what it means for yoga and wellness teachers. Learn how to optimise your yoga website to stay visible and attract local students.

Summer can be a quieter season for classes, perhaps you’re actively taking time off to be with loved ones or rest. Or… maybe you’re still consistently teaching, maybe you do beach or park classes and this is a buoyant time. Either way, I always recommend the summer period to get some tidy-up done for your business… you’ll be so grateful in September that you did this!

Here is a clear summer checklist to help yoga, Pilates and wellness teachers keep their online presence up to date and working effectively.

Your website can be a source of pride… or a source of dismay! Usually most teachers come to me for the latter. But there are so many tips I can give you to help improve your website. These are some of the features / elements I use myself every day that I hope will be helpful to you.

For Yoga and Pilates teachers, the summer can represent a distinct lull, perhaps instead of seeing this as a source of stress, the summer can bring a welcome pause. Classes might quieten down, clients go on holiday, or be lured towards a pimms rather than a sweaty flow; and you might find a little more breathing space in your week. But rather than switching off entirely, this quieter period is the perfect time to plant the seeds for a strong and spacious September.

This blog shares 5 easy, beginner-friendly SEO tips to help more local students find your classes online. No jargon, no overwhelm, just practical advice that actually works for yoga teachers.

Learn how to optimise your Google Business Profile as a yoga or Pilates teacher to attract more local students—even if you don’t work from a fixed address. Practical tips from Santosha Marketing.

You’ve probably heard a lot about the importance of finding your niche as a yoga teacher.
But there’s also a lot of confusion around what it actually means — and how it applies to your business in the real world.

I work on Yoga & Pilates websites every single day, and I see the same things popping up time and time again. These aren’t "mistakes" I completely understand why people do them……but if you’re looking to improve your visibility on Google, a few small tweaks can make a huge difference.

If you’ve heard a lot about AI and ChatGPT but you’re not sure what using these tools really looks like for your yoga or pilates business, then this blog will help explain how you could save time, whilst retaining your unique voice!

You’ve likely heard that email is a great way to connect with your students, share your offerings, and build a loyal community around your yoga or pilates business. If you’re a new teacher, (or maybe just one who’s been putting it off) the idea of setting up a newsletter might feel a bit overwhelming, but hopefully this blog will help you to feel more comfortable. Here’s everything you need to know to get started.