Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
How to Think About SEO for Your Yoga Website: Tips and Tricks to Get More Customers Visiting Your Site.
When you work out how to get your website in a position where it drives new customers your way, represents who you are and what you teach, and becomes a hub that customers can easily navigate… that’s when it really starts to pay off! But to do this, you need to understand what SEO is and how it works.
Advice to Help You Decide On A Name For Your Yoga or Pilates Business
When you're deciding to launch a new business or service, pondering the name can take hours and hours.... You ask a family member who says they are all great (canny but not helpful!)... You second guess yourself... Go through a phase of trying to be really clever... Then you go simple... Then too generic. Then it becomes too complicated. Then you go back to your original idea. Then you’re convinced they are all terrible and you pause everything…. It's a minefield which leaves you in an existential crisis thinking "who am I?"
A Helpful Guide to Backlinks for Yoga & Pilates Teachers/Studios
Backlinks are an important part of your SEO strategy — but don’t worry if you haven’t heard of this term before!
Search Engine Optimisation is all about helping you be discovered by prospective customers on Google. On this blog we’ve spoken about lots of ways to help with your SEO. Backlinks have not yet been given the red carpet treatment so let’s rectify that!
In a nutshell, backlinks are other websites linking to you. Having reputable trustworthy sites that link to your site is important for increasing your domain authority which makes Google think you can be trusted, and therefore it’s more likely to show you to prospective customers.
Should you use Google Ads as a Yoga Business or Pilates Teacher?
You have a yoga, pilates or wellness business. You want to attract more customers, so inevitably at some point you think, hmmmm I wonder if Google ads would be good for me. I’m going to be very open and honest with you, in most cases I encounter, I would say no, you should not run Google ads. Let me tell you why and talk you through my thought process as of course there are some exceptions.
Navigating the Yoga Landscape: An Insight into the Life of UK Yoga Teachers in 2024
This report aims to unveil the intricate tapestry of being a yoga teacher in the UK in 2024, addressing both the opportunities and challenges that resonate with yoga teachers today
Launching a New Wellbeing Service: Key Considerations for Success
When launching a new wellbeing service there are some simple steps I’d always suggest you take. Drawing from personal experiences at my studio, let's explore the essential steps to take when launching a new service.
Your Local Marketing Checklist for Yoga, Pilates, Fitness and Wellbeing Businesses
When you sell a local service such as yoga classes, massages, osteopathy appointments, zumba… something that you want to deliver in person, not over zoom… understanding the best strategies for local marketing is of vital importance. I know it can seem a bit overwhelming and scary, but lots of these are not as tricky as you imagine and could make a big difference to your reach and how you can grow your business.
ChatGPT For Yoga & Wellness Practitioners: What’s it all about?
For a while now I’ve wanted to talk about what ChatGPT means for our yoga and wellness community. There can be a knee jerk reaction to fear what some of these new AI technologies mean, but it’s important to understand how they work and how they can be used as I’m certain they aren’t going anywhere!
17 Ways to Improve Your Instagram for Yoga and Wellbeing Businesses
We all know how important Instagram can be for many businesses in our space, I don’t need to quote lots of statistics to tell you, it can be a fantastic way to showcase your brand, connect with your customers and attract new customers to your business. Here are some ideas to ensure your profile and content is in tip top shape, lots you might already be doing, but hopefully there’s something new in here to make you go “aha!” (Or words/sounds to that effect!).
Ideas to Help your Wellness or Yoga Business over the Christmas Season
There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!
Glossary of SEO terms for yoga instructors, pilates teachers and wellness professionals
As a small business owner, SEO can be a confusing and overwhelming world, so during this series we will address what SEO means for wellbeing businesses and what you need to do to increase your search visibility.
Mastering Keyword Research to Attract More Customers to Your Yoga Studio
You’ll often hear me talking about your website keywords, or ask you if you’ve done keyword research. If this has always felt like a bit of a scary, unknown art, then this blog is for you! I hope to demystify what it is, why you need to do it for your wellness business and how to get started. Let’s get straight to it.
10 Ways to Market Your Yoga Studio
If you own a yoga studio, or you’re a freelance teacher it can be challenging navigating how to get your name out there, and attract more customers, especially when you’re balancing so many plates! Marketing can feel like a daunting part of being an entrepreneur and it’s easy to feel overwhelmed. I hope reading this will give you some ideas and help you to feel like you’ve got this!
Here are 10 ways to market your yoga studio successfully:
5 Things That Need To Go On Your Yoga or Pilates Website
I spend a lot of time looking at wellbeing websites, as a customer (I book a lot of classes) and as a consultant, as well as pondering my own site a lot! When I speak to wellbeing businesses, I hear many of the same worries and concerns. "I'm not getting many enquiries through." "I didn't really know what to put on that page."
And one of the most common things I see is businesses not writing enough content on their site.
So here are some tips for what you do need on your site.
Yoga Studios: Thinking about booking software? Read this first!
When you first begin teaching, it’s likely you’ll be managing bookings over email, taking cash at class, or maybe you buy a little sumup machine or offer BACS payments. It’s all quite manual, both for the customer and for you. As you grow and expand, you might start to think is it time to look into booking software.
7 Common Marketing Pitfalls for Wellbeing Businesses. And How to Avoid Them!
I don’t want to be all doom and gloom note, all of these so-called “pitfalls” (yes I realise that’s what I’ve coined them) can be remedied. We live in an age where being a fabulous yoga instructor or therapist isn’t enough if you can’t be found by customers. You have to become savvy marketers.
What happens when business slumps?
No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.
The 5 Questions You Need to Ask When You Want to Grow a Business
As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.
9 of the Easiest Ways to Get the Most out of Canva
Canva is a fantastic tool for small and growing businesses alike, there’s so much you can do beyond Instagram posts! Here are some of my top tips and tricks to get the most out of your account.
Setting up a Wellbeing Business? Here’s my tools and tech starter for ten.
To succeed in business today, how good you are as a yoga teacher, a massage therapist, a sound practitioner... This isn't the measure of how you're able to grow your business. If people can’t find you, or engage with you, your business will struggle to thrive. You need to be able to navigate technology systems, understand channel marketing and how to build a marketable customer database.