
Marketing Blog for Yoga, Pilates and Wellness Businesses.
Welcome to the Santosha Marketing Blog – your go-to place for marketing tips tailored specifically for yoga teachers, Pilates instructors, and wellness professionals. Whether you're just starting out or looking to grow your local classes, you’ll find practical advice on SEO, website tweaks, email marketing, booking systems and more.
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Why Your Wellbeing Website Isn’t Appearing on Google (And How to Fix It)
Wondering why your wellbeing website isn’t appearing in Google search results? Learn the most common causes and the practical steps you can take to get found online.
Is the Yoga Market Saturated?
Is the yoga market saturated? Discover why demand in the UK is still strong, how to stand out with a unique voice, and practical tips for attracting students locally and online. I explore the stats, facts and figures to see what’s going on.
How to Get More Bookings for Your September Yoga or Pilates Beginner Course
September is one of the best times to run a yoga or Pilates beginner course — but if you want full classes, your promotion needs to start now. This guide walks you through exactly what to do in August and early September, from choosing the right keywords and creating a dedicated course page, to local Facebook group posts, email reminders, and even designing a simple flyer. Follow the week-by-week checklist to make sure no step gets missed.
Wix, Squarespace or WordPress: What’s the Best Website Builder for Yoga Teachers?
Choosing a website platform can be overwhelming for yoga teachers. Here’s my honest take on Wix, Squarespace, and WordPress — and why I recommend Squarespace for most teachers who want a site that’s easy to manage and looks great.
Beginner’s Guide to SEO for Yoga Teachers: Simple Steps That Work
A simple, beginner-friendly SEO guide for yoga teachers. Learn how to get your website found on Google by local students — no tech skills needed.
How AI Is Changing Google Search – and What Yoga Teachers Can Do About It
Discover how AI is changing Google search and what it means for yoga and wellness teachers. Learn how to optimise your yoga website to stay visible and attract local students.
Summer Marketing and Website Checklist for Yoga, Pilates and Wellness Teachers
Summer can be a quieter season for classes, perhaps you’re actively taking time off to be with loved ones or rest. Or… maybe you’re still consistently teaching, maybe you do beach or park classes and this is a buoyant time. Either way, I always recommend the summer period to get some tidy-up done for your business… you’ll be so grateful in September that you did this!
Here is a clear summer checklist to help yoga, Pilates and wellness teachers keep their online presence up to date and working effectively.
5 Squarespace Tips Every Yoga / Pilates Teacher Should Know
Your website can be a source of pride… or a source of dismay! Usually most teachers come to me for the latter. But there are so many tips I can give you to help improve your website. These are some of the features / elements I use myself every day that I hope will be helpful to you.
Reset & Relaunch: A Mindful Summer Prep Plan for Yoga Teachers
For Yoga and Pilates teachers, the summer can represent a distinct lull, perhaps instead of seeing this as a source of stress, the summer can bring a welcome pause. Classes might quieten down, clients go on holiday, or be lured towards a pimms rather than a sweaty flow; and you might find a little more breathing space in your week. But rather than switching off entirely, this quieter period is the perfect time to plant the seeds for a strong and spacious September.
5 Easy Ways to Help Your Yoga Website Be Found on Google
This blog shares 5 easy, beginner-friendly SEO tips to help more local students find your classes online. No jargon, no overwhelm, just practical advice that actually works for yoga teachers.
How to Optimise Your Google Business Profile as a Yoga or Pilates Teacher
Learn how to optimise your Google Business Profile as a yoga or Pilates teacher to attract more local students—even if you don’t work from a fixed address. Practical tips from Santosha Marketing.
What Does 'Niche' Really Mean for Your Yoga Business?
You’ve probably heard a lot about the importance of finding your niche as a yoga teacher.
But there’s also a lot of confusion around what it actually means — and how it applies to your business in the real world.
Small Website Tweaks That Can Boost Your Yoga Business on Google
I work on Yoga & Pilates websites every single day, and I see the same things popping up time and time again. These aren’t "mistakes" I completely understand why people do them……but if you’re looking to improve your visibility on Google, a few small tweaks can make a huge difference.
Yoga Teacher’s Guide to Saving Time with ChatGPT
If you’ve heard a lot about AI and ChatGPT but you’re not sure what using these tools really looks like for your yoga or pilates business, then this blog will help explain how you could save time, whilst retaining your unique voice!
Starting an Email Newsletter: A Guide for Yoga and Pilates Teachers
You’ve likely heard that email is a great way to connect with your students, share your offerings, and build a loyal community around your yoga or pilates business. If you’re a new teacher, (or maybe just one who’s been putting it off) the idea of setting up a newsletter might feel a bit overwhelming, but hopefully this blog will help you to feel more comfortable. Here’s everything you need to know to get started.
Get Ready for the January Rush: A Pre-Christmas Checklist for Yoga and Pilates Teachers
As the festive season approaches, many Yoga and Pilates teachers wind down their schedules and look forward to a well-deserved break. However….. I think this final phase in the year is a brilliant opportunity to get your ducks in a line before a potential rush in January. You’ll feel so much more relaxed over the Christmas period if you have a clear plan and you’ve prepped for a flurry in January.
Your Essential 2025 Wellness Calendar: Key Awareness Days and Holidays for Yoga Teachers
As a yoga or pilates teacher, it can be a bit exhausting trying to keep track of mindful themes and relevant dates, plus getting the motivation to plan your content and class offerings well in advance. That’s why I’ve created the Santosha Marketing 2025 Wellness Calendar—a curated guide to help you stay connected with the themes and dates that matter most in our little world.
Applying to Teach at a Yoga Studio: Top Tips to Help You Stand Out
Whether you’re a newly qualified yoga teacher looking to get your foot in the door and build your teaching hours, or you’ve been teaching for a while and you’re looking for a new community… applying to yoga studios can be a bit of a minefield. Many studios are inundated with applications and it can be hard to stand out. Applying for a position as a yoga teacher isn’t simply about showcasing your skills; it’s about showing genuine interest in the studio’s ethos, community, and unique qualities.
What is Google Search Console and Why Should Yoga & Pilates Care?
As a yoga or Pilates teacher running your own small business, managing your website can feel overwhelming. And here I come along with another tool you absolutely must look at! But bear with me… this one is quite easy to set up and really helpful! Here’s a guide to Google Search Console.
Tech Tips for Yoga Teachers: Making Marketing Easy (Even if You’re Not Tech-Savvy!)
Whether you’re newly qualified or you’ve just noticed with increasing alarm that running yoga classes nowadays seems to need a heck of a lot of tech… chances are you’ve felt a little bit of panic about how to navigate this crazy digital world! As a yoga teacher, your passion lies in helping your students —certainly not in navigating complicated tech tools! If you’re not naturally tech-savvy (which 90% of yoga teachers tell me they are!), marketing your classes and growing your business can feel very daunting. But don’t worry! Let’s see if we can demystify this a little bit.
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Whether you’ve just qualified, or you’ve been in business for a while but you lack the self-confidence or the technical know-how to grow the business you want - this course is for you. Over five modules, I breakdown what you need, in the best order, to transform your thinking and become a business owner.