Is the yoga market saturated? Discover why demand in the UK is still strong, how to stand out with a unique voice, and practical tips for attracting students locally and online. I explore the stats, facts and figures to see what’s going on.

September is one of the best times to run a yoga or Pilates beginner course — but if you want full classes, your promotion needs to start now. This guide walks you through exactly what to do in August and early September, from choosing the right keywords and creating a dedicated course page, to local Facebook group posts, email reminders, and even designing a simple flyer. Follow the week-by-week checklist to make sure no step gets missed.

Marketing is always changing. We often assume it’s all about online now… but is it? Are traditional methods like creating flyers still effective? As a marketing consultant specialising in yoga and pilates sectors, I think that flyers can be a fab way of building brand awareness in your local community, but it’s important you structure them as best you can.

When you sell a local service such as yoga classes, massages, osteopathy appointments, zumba… something that you want to deliver in person, not over zoom… understanding the best strategies for local marketing is of vital importance. I know it can seem a bit overwhelming and scary, but lots of these are not as tricky as you imagine and could make a big difference to your reach and how you can grow your business.

If you own a yoga studio, or you’re a freelance teacher it can be challenging navigating how to get your name out there, and attract more customers, especially when you’re balancing so many plates! Marketing can feel like a daunting part of being an entrepreneur and it’s easy to feel overwhelmed. I hope reading this will give you some ideas and help you to feel like you’ve got this!

Here are 10 ways to market your yoga studio successfully:

To improve your reach, it is absolutely essential that you are reaching a local audience with your website and marketing. It can be a nice little boost to hit social follower milestones, but you won’t have a profitable or sustainable business if you can’t reach local people consistently.