Summer can be a quieter season for classes, perhaps you’re actively taking time off to be with loved ones or rest. Or… maybe you’re still consistently teaching, maybe you do beach or park classes and this is a buoyant time. Either way, I always recommend the summer period to get some tidy-up done for your business… you’ll be so grateful in September that you did this!

Here is a clear summer checklist to help yoga, Pilates and wellness teachers keep their online presence up to date and working effectively.

As a yoga or pilates teacher, it can be a bit exhausting trying to keep track of mindful themes and relevant dates, plus getting the motivation to plan your content and class offerings well in advance. That’s why I’ve created the Santosha Marketing 2025 Wellness Calendar—a curated guide to help you stay connected with the themes and dates that matter most in our little world.

When you sell a local service such as yoga classes, massages, osteopathy appointments, zumba… something that you want to deliver in person, not over zoom… understanding the best strategies for local marketing is of vital importance. I know it can seem a bit overwhelming and scary, but lots of these are not as tricky as you imagine and could make a big difference to your reach and how you can grow your business.

We all know how important Instagram can be for many businesses in our space, I don’t need to quote lots of statistics to tell you, it can be a fantastic way to showcase your brand, connect with your customers and attract new customers to your business. Here are some ideas to ensure your profile and content is in tip top shape, lots you might already be doing, but hopefully there’s something new in here to make you go “aha!” (Or words/sounds to that effect!).

Canva is a fantastic tool for small and growing businesses alike, there’s so much you can do beyond Instagram posts! Here are some of my top tips and tricks to get the most out of your account.