Guide to SEO for Yoga, Pilates & Wellness Businesses
Websites are one of the most confusing parts about trying to grow your small business.
Whether you’re just starting out, or you have a website that’s just not working for you.
This module has 3 videos & 3 worksheets to help you understand what on earth SEO, and website speak is all about!
This is what I do every single day, let me help you!
This module is part of our Marketing Course, you can now purchase as a standealone module for just £37.
What you’ll learn here will save you hours of guesswork — so you can focus on what you love: sharing yoga.
Imagine feeling the same confidence you have teaching a flow, when it comes to your website. Imagine knowing exactly what you’re doing and why… and not wasting money & time on tasks you hate!
Website Fundamentals for Yoga and Pilates Teachers
This module is for yoga and Pilates teachers who want a simple, clear foundation for a website that actually works.
You didn’t learn this on your teacher training — how to build a website that brings people to your classes, reflects who you are, and feels manageable to run. Maybe you've tried to DIY it, or you've got something live but you're not sure it's doing anything. This module gives you clarity, confidence, and a plan to get your website doing what it's meant to: supporting your business.
Whether you’re brand new or have had a site for years, this step-by-step module will help you understand what matters, what doesn’t, and how to take action.
You might be:
Just getting started and not sure what to include on your site
Struggling with tech or feeling overwhelmed by design decisions
Wondering why your website isn’t showing up in Google
Embarrassed by your current site and ready to improve it
Keen to DIY but want a clear guide (not another confusing YouTube rabbit hole)
This isn’t about flashy designs or complicated tech — it’s about getting the basics right. Clear pages. Useful content. A friendly structure that works for both search engines and your students.
Think of it like building a welcoming yoga studio: we’ll show you how to lay the foundations and arrange the space, but the music, cushions, and final touches? That’s all you.
“I can't say enough good things about Laura.
I found her a few weeks after opening my first yoga studio and she appeared like a shining star to guide my way.”
— Louisa, Studio Owner
I'll be guiding your through
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I'll be guiding your through +
Hi, I’m Laura – your marketing expert for all things yoga and Pilates.
I’ve worked with over 50 Yoga and Pilates teachers to help them grow confident, thriving businesses. With 14+ years in marketing, including running websites, events, and strategy for over 70 organisations – plus 8 years running a successful yoga studio with my mum and sister – I get the business side of teaching.
Through Santosha Marketing, I support yoga and Pilates teachers who feel overwhelmed by marketing. I’ll help you get clear, confident, and smart with your strategy – so you can focus on what you love and grow a business that truly supports you.
You don’t have to figure it all out alone. Let’s make marketing feel calm, clear, and actually doable.
What is included in The Yoga + Pilates Teacher’s Marketing Course
You will learn the foundations of good marketing, how to feel confident with your decisions, how to help customers find you and fill up your classes, what it takes to build an actual business, stop worrying & guessing…. stop feeling isolated and confused.
You can expect 1 module, 3 lessons, 3 pdf worksheets and additional materials.
You can go at your own pace and re-watch as many times as you like.
Instant & lifetime access.
Price: £37
Chiara | Pilates & Shiatsu Business Owner
“For me I cannot really separate myself from my business...so working with Laura feels a bit like therapy! Providing relief, support and clarity of vision. If you are a small business owner too, don't miss the chance to work with Laura. I feel grateful for having her by my side and I look forward to keep working with her.”
Rachel | Ahimsic Health
“Laura has helped me to gain clarity, vision and motivation with my yoga business. Laura is able to see the bigger picture for your business and get everything in order and organised in a way that makes it clear and easy to navigate for potential clients.”
Alissa | Move Yoga Studio
“Laura has been my saviour. As a small yoga studio owner who would rather teach yoga than run a business, Laura has very quickly helped me build a foundation for success. I am so grateful to have found her.”
Questions you might have
This is where you stop guessing and start building something that actually works
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Nope!
Sometimes you need to get going before you can discover where you need help. Wherever you are in your teaching journey this course will help you to make more intelligent decisions about your business. -
Absolutely! You are the 95% of teachers I work with. Most tell me they hate tech and marketing. I have created this course with very accessible content. No matter how bad you think you are, I promise you will feel so much more confident after this course.
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You go at your own pace.
If you want to do it all in a crazy intense day… you can!
If you want to do a lesson a week, it would take you 11-12 weeks.
It’s entirely up to you! This is your course.
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In one of the modules we go into detail about what should go on your website, this could be a refresher and opportunity to audit your site, it could be you make the decision I’m not ready for this. That’s the beauty of the course, you’ll be making decisions from a place of knowledge and understanding. It’s your business. Nothing is mandatory!
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You might decide after this course that you want to spend some time together helping you come up with your next steps or priority order, we can absolutely do this! What’s great is we won’t need to spend the time on marketing foundations, you’ll have that so we can get really personalised to you!
You could still be guessing in six months, wondering, procrastinating, feeling despondent … or you could have it sorted by this weekend.
Guide to SEO for Yoga + Pilates Pros
I’ve worked with over 40 yoga & pilates teachers, I’ve been yoga studio owner for 8 years, and a marketer for 13 years. What I’ve created here is the exact blueprint I wish I had when I started out.
You can expect clear, straightforward marketing, that starts with the foundations so you can build a healthy and sustainable business.
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Guide to SEO for Yoga + Pilates Pros
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Your Channels
We explore what 'marketing channels' actually are — and how to choose the right ones for your business. Where do your customers spend time?
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Website Fundamentals
Creating a website can feel daunting, but it’s one of the most powerful tools for a sustainable business. We cover planning, essentials, and visibility.
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SEO Fundamentals
It’s not enough to build a site — people need to find it. Learn the basics of SEO, why it matters, and how to start improving your search visibility.
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