Marketing Course for Yoga Teachers
You already know how to teach. This is where you learn how to run the business.
Most teacher trainings prepare you to hold space, not to get booked, paid, or found online.
This course fills that gap.
You’ll learn how to market your classes, workshops, and offerings clearly and confidently, without second-guessing every decision or copying what louder teachers are doing.
Built specifically for yoga and Pilates teachers who want a business that supports their life, not one that drains it. This is everything I wish every teacher training programme included. This is what I do every single day, let me help you!
Over 5 hours of clear, step-by-step training • £275
Nearly 70% of yoga teachers said their Yoga Teacher Training either didn’t include very much marketing learning, or none at all. We need to fix this.
What’s Included in the Marketing Course for Yoga Teachers?
You’ll learn the foundations of good marketing for yoga and Pilates teachers, so you can make clear decisions and stop second-guessing yourself.
That includes:
How to help the right people find you and understand what you offer
How to fill classes without relying on constant posting or guesswork
What it actually takes to build a sustainable yoga business, not just teach classes
How to stop feeling isolated, confused, or like everyone else has it figured out
This is about replacing overwhelm with clarity, and confidence with consistency.
6 clear, focused modules
16 accessible video lessons
14 practical worksheets (PDF and Google Docs versions)
Bonus materials to support implementation
In total, you’ll get over 5 hours of recorded training, designed to be practical, realistic, and easy to return to.
You can move through the course at your own pace, revisit lessons whenever you need, and use it as an ongoing reference as your business grows.
Instant access. Lifetime access. Total price £275
Is this marketing course right for you?
This course is for yoga and Pilates teachers who want to feel calmer, clearer, and more confident about marketing their work.
If you’ve ever felt overwhelmed, unsure where to focus, or quietly wondered whether everyone else knows something you don’t, you’re not alone. Marketing can feel uncomfortable and isolating when you’re trying to figure it out without guidance.
This course helps you replace guesswork with clarity, and scattered effort with a plan that actually makes sense, so you can build the kind of business you imagined when you first trained.
You’ll feel at home here if you’re:
A newly qualified teacher who wants to start off feeling organised and confident
One to two years in and feeling scattered, inconsistent, or unsure what really matters
An experienced teacher ready to refine your messaging, grow, or rebrand
A Pilates or wellbeing teacher who wants a clear, sustainable business structure
This isn’t a rigid, one-size-fits-all formula. It’s a practical framework you can adapt to your own style, values, and life.
Think of it like learning how to draw a forest. I’ll show you the structure and shape, but the trees, colours, and seasons are yours. You get clarity without losing what makes your work unique.
Clear, Practical Marketing for Yoga & Pilates Teachers
Imagine feeling the same confidence you have teaching a flow, when it comes to your marketing. Imagine knowing exactly what you’re doing and why… and not wasting money & time on tasks you hate!
My Signature Marketing Course, Let's Go!
I’ve worked with over 100 yoga & pilates teachers, I’ve been yoga studio owner for 9 years, and a marketer for 14 years. What I’ve created here is the exact blueprint I wish I had when I started out.
You can expect clear, straightforward marketing, that starts with the foundations so you can build a healthy and sustainable business.
£275 for instant, lifetime access.
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Chapter 1: Defining Your Value & Vision
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Welcome
A brief introduction to the course and what to expect as you move through each module.
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Session 1: Who are you?
Before diving into logos or social media, we pause and go inwards. This session is all about getting clear on you — what your business stands for, the value you bring, and how to communicate that with purpose and confidence.
It’s the roots of your business, giving you stability and strength.
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Session 2: Your Customers
Your customers are at the heart of everything. In this session, we’ll explore how to identify and understand your ideal customers — not just demographically, but emotionally and practically too.
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Chapter 2: Building Your Brand
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Session 3: Your Name
Choosing a name is one of the most exciting steps in starting your business. It’s a chance to reflect your personality, your values, and the essence of what you offer.
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Session 4: Your Brand
Your brand is how your business makes people feel. We explore colours, images, tone and style to build a brand that feels true to you.
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Session 4.5: Your Brand (bonus)
Your brand is how your business makes people feel. We explore colours, images, tone and style to build a brand that feels true to you.
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Chapter 3: Creating Your Presence
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Session 5: Your Channels
We explore what 'marketing channels' actually are — and how to choose the right ones for your business. Where do your customers spend time?
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Session 6: Website Fundamentals
Creating a website can feel daunting, but it’s one of the most powerful tools for a sustainable business. We cover planning, essentials, and visibility.
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Session 7: SEO Fundamentals
It’s not enough to build a site — people need to find it. Learn the basics of SEO, why it matters, and how to start improving your search visibility.
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Session 7.5 Bonus - Anatomy of a Great Beginner Page
What is your proposition for Beginners? What are you offering to them?
What would they search for to find you? How else would they find you?
What are the concerns they would have?
What is the key information you need on the page?
What is the action you want them to take?
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Chapter 4: An Introduction to Local Marketing
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Session 8: GBP & Backlinks
Learn how to set up and optimise your Google Business Profile and understand the role backlinks play in boosting your visibility.
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Session 9: Flyers & Social
Build a consistent, effective presence on social media — and explore the simple but powerful role of flyering in local marketing.
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Session 9.5: Bonus - Are Hashtags Pointless?
Instagram is changing all the time. Once we used to use hashtags as a way to increase reach, but is that still the case? I unpick the latest advice so you can be confident in your hashtag choices.
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Chapter 5: Making it Easier for Your Customers
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Session 10: Pricing Your Offerings & Taking Bookings
We look at how to price your offerings with confidence and explore booking tools to make running your business easier.
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Session 11 Email & List Building
Email gives you a direct line to your audience. Learn how to start, what to send, and how to use it to grow your community.
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Chapter 6: Using AI
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Final Thoughts
I'll be guiding your through
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I'll be guiding your through +
Hi, I’m Laura – your marketing expert for all things yoga and Pilates.
I’ve worked with over 100 Yoga and Pilates teachers to help them grow confident, thriving businesses. With 14+ years in marketing, including running websites, events, and strategy for over 70 organisations – plus 9 years running a successful yoga studio with my mum and sister – I get the business side of teaching.
Through Santosha Marketing, I support yoga and Pilates teachers who feel overwhelmed by marketing. I’ll help you get clear, confident, and smart with your strategy – so you can focus on what you love and grow a business that truly supports you.
You don’t have to figure it all out alone. Let’s make marketing feel calm, clear, and actually doable.
What Other Yoga & Pilates Teachers Say About Marketing with Laura
Chiara | Pilates & Shiatsu Business Owner
“For me I cannot really separate myself from my business...so working with Laura feels a bit like therapy! Providing relief, support and clarity of vision. If you are a small business owner too, don't miss the chance to work with Laura. I feel grateful for having her by my side and I look forward to keep working with her.”
Rachel | Ahimsic Health
“Laura has helped me to gain clarity, vision and motivation with my yoga business. Laura is able to see the bigger picture for your business and get everything in order and organised in a way that makes it clear and easy to navigate for potential clients.”
Alissa | Move Yoga Studio
“Laura has been my saviour. As a small yoga studio owner who would rather teach yoga than run a business, Laura has very quickly helped me build a foundation for success. I am so grateful to have found her.”
Frequently Asked Questions About the Marketing Course for Yoga Teachers
This is where you stop guessing and start building something that actually works
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It’s for all yoga & pilates teachers. You might be new. You might be established.
Sometimes you need to get going before you can discover where you need help. Wherever you are in your teaching journey this course will help you to make more intelligent decisions about your business. -
Absolutely! You are the 95% of teachers I work with. Most tell me they hate tech and marketing. I have created this course with very accessible content. No matter how bad you think you are, I promise you will feel so much more confident after this course.
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You go at your own pace.
If you want to do it all in a crazy intense day… you can!
If you want to do a lesson a week, it would take you 11-12 weeks.
It’s entirely up to you! This is your course.
There are 13 videos which vary in length from 12 minutes to 40 minutes. Each have their own worksheet. -
In one of the modules we go into detail about what should go on your website, this could be a refresher and opportunity to audit your site, it could be you make the decision I’m not ready for this. That’s the beauty of the course, you’ll be making decisions from a place of knowledge and understanding. It’s your business. Nothing is mandatory!
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You might decide after this course that you want to spend some time together helping you come up with your next steps or priority order, we can absolutely do this! What’s great is we won’t need to spend the time on marketing foundations, you’ll have that so we can get really personalised to you!
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You’ll learn how to market your yoga or Pilates business with clarity and confidence — even if you’re not “techy” or have no marketing background.
The course is structured into 5 easy-to-follow modules, covering everything a yoga teacher needs to grow a sustainable business:
Define your value and vision so you can attract the right students
Build a professional brand that feels true to you
Create or improve your website and learn SEO basics so people can find you online
Use local marketing tools like social media, flyering, and your Google Business Profile
Set up simple booking systems and start building an email list to stay connected with your students
By the end, you’ll have a clear plan that feels achievable — no burnout, no guesswork, just practical, step-by-step marketing for yoga teachers.
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Yes — this course is perfect if you’ve recently qualified and want to get your yoga business off to a confident start.
You’ll learn all the marketing foundations that most teacher training courses don’t cover — from defining your niche and creating a brand, to setting up a simple website, using social media wisely, and filling your first classes.
Everything is explained in clear, beginner-friendly language, with practical steps you can take at your own pace. It’s designed to help you feel confident and professional from the start — even if you’re still figuring things out.
Join the Marketing Course for Yoga Teachers
My final chance to persuade you….You could still be guessing in six months, wondering, procrastinating, feeling despondent … or you could have it sorted by this weekend.