Free Resources to Help Yoga, Pilates and Holistic Businesses with Marketing & Business Operations

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Brand + Content

A workbook to help you think about who you are as a business, what are your unique selling points and how can you communicate this?

Explore the Workbook

A planning guide to help you feel more in control of your business, organised and empowered.

Download Guide

A list of awareness days relevant for wellness professionals that can help you plan your social media and email campaigns.

Download Calendar

Web + SEO

A guide which explains what SEO means for yoga teachers, what matters, how can you be found by more students on Google?

Get the Guide

Having other websites link to your website are important for increasing domain authority and ensuring your website ranks better, this guide outlines what you need to know.

Download the Guide

Booking + Local Marketing

Google Business Profile is essential if you sell a local service, this guide explains what you need to know to get the most out of it.

Get the Guide

Having a booking system can be a huge time saver, as well as providing a more professional experience for your customers, but what do you really need? This checklist will help you think it through.

Get the Checklist

Industry + Benchmarks

Now in its third year, this benchmark report looks at what its like to be a Yoga Teacher in the UK today, looking at rates of pay, opportunities, aspirations and challenges.

Read the Report

The first Pilates benchmark report looks at what its like to be a Pilates Teacher in the UK today, looking at rates of pay, opportunities, aspirations and challenges. It’s a massive report!!

Read the Report

See the Latest Blogs

Marketing Blog for Yoga & Pilates Teachers | Santosha
Where Can I Find Marketing Courses Tailored for Wellness Professionals?
Where Can I Find Marketing Courses Tailored for Wellness Professionals?

If you’re a yoga teacher, Pilates teacher or wellness professional, you probably didn’t start your business because you were excited about marketing.

Most people I work with began teaching because they love supporting others, sharing movement or creating space for people to feel better in their bodies and minds. Marketing usually came later, often as something that felt confusing, time-consuming or completely at odds with the values that drew you to this work in the first place.

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What yoga and Pilates studios should be tracking (and what you can ignore)
What yoga and Pilates studios should be tracking (and what you can ignore)

This blog explains which numbers genuinely matter for studio success, including revenue, class attendance, client retention and marketing visibility, and which metrics you can safely ignore. It also puts growth into context, showing why modest year-on-year increases of around 5–10 percent are healthy and realistic for an established studio, based on wider fitness industry trends.

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Why the Business of Yoga Feels Uncomfortable
Why the Business of Yoga Feels Uncomfortable

Many yoga teachers tell me they feel uncomfortable with the business side of teaching, especially marketing. It is not because they lack passion or ability. It is because the world of yoga and the world of business ask very different things of you. In this article we explore what marketing actually is, why so many teachers feel overwhelmed, the role teacher training does and does not play, and the skills teachers often need after graduating. If you have ever wondered why running your yoga business feels harder than you expected, this piece will help everything click into place.

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How Beginners Choose a Yoga or Pilates Class in January
How Beginners Choose a Yoga or Pilates Class in January

Many yoga and Pilates teachers hope for a busy January, but most beginners don’t book in the way you think. This guide breaks down the real customer journeys people take when looking for local classes, from Instagram to Google to word of mouth, so you can create the touchpoints that actually lead to bookings.

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