Free Resources to Help Yoga, Pilates and Holistic Businesses with Marketing & Business Operations

Brand + Content

A workbook to help you think about who you are as a business, what are your unique selling points and how can you communicate this?

Explore the Workbook

A planning guide to help you feel more in control of your business, organised and empowered.

Download Guide

A list of awareness days relevant for wellness professionals that can help you plan your social media and email campaigns.

Download Calendar

Web + SEO

A guide which explains what SEO means for yoga teachers, what matters, how can you be found by more students on Google?

Get the Guide

Having other websites link to your website are important for increasing domain authority and ensuring your website ranks better, this guide outlines what you need to know.

Download the Guide

Booking + Local Marketing

Google Business Profile is essential if you sell a local service, this guide explains what you need to know to get the most out of it.

Get the Guide

Having a booking system can be a huge time saver, as well as providing a more professional experience for your customers, but what do you really need? This checklist will help you think it through.

Get the Checklist

Industry + Benchmarks

Now in its third year, this benchmark report looks at what its like to be a Yoga Teacher in the UK today, looking at rates of pay, opportunities, aspirations and challenges.

Read the Report

The first Pilates benchmark report looks at what its like to be a Pilates Teacher in the UK today, looking at rates of pay, opportunities, aspirations and challenges. It’s a massive report!!

Read the Report

See the Latest Blogs

Marketing Blog for Yoga & Pilates Teachers | Santosha
Why the Business of Yoga Feels Uncomfortable
Why the Business of Yoga Feels Uncomfortable

Many yoga teachers tell me they feel uncomfortable with the business side of teaching, especially marketing. It is not because they lack passion or ability. It is because the world of yoga and the world of business ask very different things of you. In this article we explore what marketing actually is, why so many teachers feel overwhelmed, the role teacher training does and does not play, and the skills teachers often need after graduating. If you have ever wondered why running your yoga business feels harder than you expected, this piece will help everything click into place.

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How Beginners Choose a Yoga or Pilates Class in January
How Beginners Choose a Yoga or Pilates Class in January

Many yoga and Pilates teachers hope for a busy January, but most beginners don’t book in the way you think. This guide breaks down the real customer journeys people take when looking for local classes, from Instagram to Google to word of mouth, so you can create the touchpoints that actually lead to bookings.

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Beginner’s Guide to SEO for Yoga Teachers: Simple Steps That Work
Beginner’s Guide to SEO for Yoga Teachers: Simple Steps That Work

SEO does not need to be scary or technical. This beginner’s guide for yoga teachers explains what SEO is, why it matters and a few simple steps you can take to help more local students find your classes on Google.

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Is the Pilates Industry Saturated — or Is It Actually Booming? A Realistic Look for Pilates Teachers
Is the Pilates Industry Saturated — or Is It Actually Booming? A Realistic Look for Pilates Teachers

The Pilates industry feels busy — especially with the rapid rise of reformer studios — but the data tells a different story. Demand is growing, new students are searching, and opportunities are expanding for teachers who communicate clearly and show up where local people are looking. This article explores whether the market is truly saturated, what’s driving the current boom, and how Pilates teachers can stand out with confident, focused marketing.

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