Valuable Marketing Training for Yoga & Wellness Teachers
Join me (Laura, if we’ve not met yet!) for a live Zoom monthly training where we’ll dive into a key area of your marketing.
I’ll break down why it matters, show you how to improve it, and leave plenty of space for your questions. Everything we cover is essential for running a thriving wellbeing business.
As part of The Orchard, live trainings are free.
Upcoming Training
You can pay individually for the sessions but if you love to attend the monthly trainings, it’s really much better value to join The Orchard as they are included, plus a host of other lovely things!
Wedesday 11th November at 12 | £16
Turn what you already know into an online offering people actually want to buy.
Online offerings can feel like a completely different world from teaching a great yoga or Pilates class. Do you create a course? A membership? A workshop? A video library? A programme? And how do you know whether anyone will actually want it?
In this practical beginner-friendly masterclass, we’ll take the mystery out of creating online offers and look at how you can turn your existing knowledge, teaching skills and ideas into something that works online.
We’ll cover:
What actually counts as an online offering? Explore the different options, from one-off workshops and masterclasses to programmes, memberships and self-study resources.
Finding the right idea — how to identify something your audience genuinely wants rather than creating something simply because you can.
Choosing your audience — getting clearer on who your offer is for and what they are actually trying to achieve.
Packaging your expertise — turning your knowledge into a clear, appealing offer without feeling like you have to give away everything you know.
Pricing your offer — how to start thinking about pricing based on the value and experience you're creating, rather than simply counting up the hours involved.
Keeping it simple — what you really need to get started (and what you absolutely don't).
Selling without feeling salesy — how to communicate the value of your offer so people understand why it's for them.
Your next step — leave with a clearer idea of what you could create and a simple plan for testing it before investing loads of time or money.
This isn't about building a huge online empire or becoming a full-time content creator.
It's about finding the right online offering for you, your business and your audience — and making your first step feel much more achievable.
Wednesday 11th September at 12pm | £16
Recording available if you can’t make it live.
Wednesday 16th December at 12 | £16
What makes your teaching yours — and can your audience see it?
There are thousands of yoga and Pilates teachers out there. So how do you stand out without trying to become someone you're not?
Your uniqueness isn't necessarily one big, clever USP. It's often found in the combination of your experience, your teaching style, the people you understand, the things you care about, the way you work and the perspective you bring to your subject.
In this masterclass, we'll step back from the pressure to "find your niche" and instead explore who you are as a teacher, who you are as a business, and how to articulate what makes you different.
We'll explore:
Who are you as a teacher? Your experience, strengths, personality, values and approach — and what people actually value about learning from you.
Who are you as a business? What do you want your business to stand for, and what kind of experience do you want people to have with you?
What makes you different? Looking beyond qualifications and types of classes to uncover the less obvious things that make your work distinctive.
Who is drawn to you? Understanding the people who naturally connect with your approach — without trying to squeeze yourself into one narrow "ideal client".
How do you articulate your uniqueness? Turning all of this into language that is clear, natural and meaningful to the people you want to reach.
How does this show up in your marketing? Making sure your website, social media, offers and messaging actually reflect who you are rather than sounding like every other teacher.
What do you want to be known for? Identifying the themes, ideas and qualities you want to become associated with as you grow your business.
You'll leave with a much clearer sense of what makes your business yours and language you can start using to communicate that more confidently.
Because standing out isn't about shouting louder.
It's about becoming clearer about what you have to say, how you teach and why someone would choose you.
Wednesday 16th December at 12pm
Recording shared immediately.
Wednesday 13th January at 12 | £16
mmmm or is it?
I have a love hate relationship with this term. I want to unpick it for you. Do you need to niche? What does it even mean to niche? Why do we say “niche down?” If you do niche, how does your marketing actually change?
In this practical but thoughtful masterclass, let’s dive into this topic so you have a proper understanding of what it means to define a category, to carve out a niche, and how to define yourself.
In this masterclass, we’ll explore:
What does “niching” actually mean? And why does everyone keep telling you to do it?
Do you really need a niche? Or can you build a successful business without one?
The difference between a niche, a category and a speciality … because they’re not quite the same thing.
How to carve out your own space without feeling like you’re putting yourself in a tiny box.
Who are you actually trying to be known for? And how do you define that?
How your niche affects your marketing … from your website and SEO to your social media and messaging.
What happens when your offering is broad? And how can you create clarity without cutting away everything you love?
How to communicate what makes you different without resorting to awkward marketing speak.
Practical exercises to help you start defining your own category and positioning.
I have many an opinion on this topic. I have a niche business. But I am a generalist by trade. I want to talk you through all the elements so you can make intelligent decisions for your business.
Wednesday 13th January at 12pm | £16
Recording available if you can’t make it live.
Wednesday 10th February at 12 | £16
It’s time to revisit our website foundations. You’re paying for a site whether anyone finds it or not! And you’re paying for a site even if 80% of visitors bounce because you’ve made it really confusing.
Your website should be helping people discover your business, not sitting quietly in the corner of the internet hoping someone stumbles across it.
Then when they land on your site, the structure should be so so easy it’s impossible for them not to find what they want.
And thennnn they should be able to purchase and give you their money!
Let’s cover some of the biggest mistakes I see on a daily basis and where you are losing hard won visitors.
In this practical, beginner-friendly masterclass, I’ll walk you through 5 simple website fixes that can help more of the right people find your site through Google, have a good experience and actually buy from you.
You can expect straightforward advice and practical changes you can start making straight away. I want you to understand how this works properly.
In this masterclass, you'll learn:
How to make your page titles work harder so Google and potential customers can understand what each page is about.
How to use keywords more effectively so your website reflects what your ideal clients are actually searching for.
How to get your headings right to make your pages clearer for both visitors and search engines.
How to make the most of your images with a few simple improvements.
How to strengthen your local visibility so people searching for classes and wellness services in your area have a better chance of finding you.
What makes sense as the best way to structure your site? How do you balance multiple offers?
Where are you losing people? How do you know?
What does a high converting page look like, but one that still feels like it has heart and wasn’t written by a robot?
Who is it for?
This masterclass is for yoga teachers, Pilates instructors, studio owners and wellness professionals who want to get more from their websites without spending a fortune on a redesign or paying someone else to do everything for them.
Whether you’ve built your own website or had someone create it for you, you’ll come away with a clearer idea of what to look at, what to change and where to focus your efforts.
Small changes can make a difference. Let's make your website work a little harder for your business.
Wednesday 10th February at 12pm
Recording shared immediately.
Previous Trainings: Get the Recording
How People Actually Find Your Business: A Practical Guide to Local Marketing for Yoga & Wellness Businesses
If you’ve ever felt like you’re putting all your energy into Instagram and still wondering why your classes aren’t full, this masterclass is for you.
In my experience, most people don’t discover local businesses through social media alone. Actually often it isn’t the discovery place.
They search on Google. They ask friends for recommendations. They read reviews. They spot a flyer in their favourite café. They join local Facebook groups. They stumble across your website. They click on your Google Business Profile. The customer journey is really messy!
Local marketing isn’t about doing everything. It’s about showing up in the right places so the right people can find you.
Let’s go through the pillars of local marketing, I’ll show you how people really discover yoga teachers, Pilates studios and wellness businesses, and where your time is best spent if you want more enquiries and bookings.
We’ll cover:
How people search for local businesses today.
The customer journey from “I’d like to try yoga” to making a booking.
Why Google Search and Google Maps matter more than you might think.
How to make the most of your Google Business Profile.
The website pages every local business should have.
Simple local SEO that makes a real difference.
Using local Facebook groups without feeling salesy.
Whether flyers, posters and local partnerships are still worth your time.
Reviews, recommendations and word of mouth.
How all of these pieces work together to create a marketing strategy that doesn’t rely solely on Instagram.
You’ll leave with a clear understanding of where to focus your marketing, what can safely move down your priority list, and practical actions you can implement straight away.
Perfect for yoga teachers, Pilates teachers, studio owners and wellness businesses who want to become the go-to choice in their local area.
Instant recording and slides.
Stop Looking Like Every Other Teacher: A branding masterclass for yoga, Pilates & wellness businesses
We work in a busy, busy space. This isn’t a time to blend in. It’s a time to have the courage to stand out.
In this session we will explore what “branding” really means (because it’s definitely not just a colour palette and some nice canva graphics).
Why? Because if your website, social media and marketing could belong to almost any yoga teacher, why would someone remember you?
In this masterclass we'll explore how branding can give you the confidence to be so much more, why so many wellness businesses unintentionally blend into the background, and how to build a brand that feels unmistakably you.
We'll challenge the idea that yoga, wellness or holistic businesses have to fit into a certain aesthetic (you don’t need to be sage green and beige to show you can be relaxing!), help you uncover what genuinely makes your business different, and look at how to create a brand that people remember long after they've scrolled past.
This is a topic I love to talk about because I see what a difference it makes. I have a wonderful guest Camille who is a neurodivergent photographer & photo business coach who has proudly supported dozens of wellness and fashion brands with playful and whimsical photography and video rooted in expressive brand strategy. They value playfulness in their work as well as in their approach to life.
We'll cover:
Why branding is so much more than colours and logos.
The mindset shifts that stop teachers from building memorable brands.
Why "looking professional" often leads to looking identical.
Building a distinctive voice in the age of AI.
Finding what makes your business impossible to copy.
Creating a brand people recognise, trust and recommend.
Whether you're just starting out or feel like your business has become a little beige (literally or metaphorically), you'll leave with practical ideas and a fresh perspective on how to stand out... without becoming someone you're not.
You know Instagram is part of running a modern yoga or Pilates business… but sometimes it can feel forced, uncomfortable, overwhelming, and far away from what you imagined when you first trained.
Instead of connecting with people, it can start to feel like performing for an algorithm that hates you.
In this honest and practical masterclass, Laura from Santosha Marketing and Georgia from Ray of Social will explore how to grow on Instagram while staying true to yourself, your values, and the heart behind your work.
With more than 30 years of combined marketing experience between them, Laura and Georgia have supported hundreds of businesses while also navigating the realities of running small businesses themselves. This won’t be generic social media advice. It’s a grounded, real-world conversation about what actually works without losing yourself in the process.
Together, we’ll talk about:
navigating the algorithm without losing your voice
creating content that feels authentic rather than performative
building connection instead of chasing trends
showing up online with more confidence and less pressure
using personality and real human connection to stand out
This session is designed for yoga and Pilates teachers & wellness business owners who want their marketing to feel more natural, sustainable, and aligned with who they really are.
Leave with more confidence to grow your Instagram, more validation about what you’re feeling, and the latest best practices so Instagram doesn’t feel so loud and confusing.
Get the recording.
Essential Marketing Training for Yoga & Pilates Teachers
Let’s take a brief respite from the world of SEO and look at email marketing.
This comes up A LOT!
👉 what do you really need to know about email?
In this live session, I’ll walk you through email marketing from start to finish, in a way that actually makes sense for yoga teachers running real, busy businesses.
We’ll cover everything you need to know to get set up, feel confident, and start using email as a simple, supportive way to stay connected with your students and gently grow your classes.
Let’s debunk the scary bits and give you an essential guide.
Just clear, practical guidance that helps you:
– Understand why email marketing matters (even if you have a small list)
– Set up your email platform without the tech stress
– Know what to send and how often
– Write emails that feel like you, not like a marketing robot
– Grow your list in a way that feels natural and aligned
– Turn readers into regular class bookings
Whether you’re starting from scratch or you’ve got a list that’s been sitting there untouched, this training will help you feel more confident, more organised, and more in control of your marketing.
You don’t need a big audience. You don’t need to be a “natural writer”.
You just need a simple plan and the right support.
In this practical and hopefully inspiring session, Laura from Santosha Marketing and Tamsin Broster, event specialist, will unpack what really goes into a successful retreat or event. We'll explore everything from the early planning decisions that set you up for success to the marketing, promotion and attendee experience that help build trust, momentum and bookings.
We'll be tackling questions such as:
• What's the very first step you should take before planning an event or retreat?
• How do you know whether there is genuine demand?
• Why might making your retreat a "no brainer" not be the best strategy?
• Should you offer an early bird discount? What about other discounts?
• How can collaborations help you reach more people without creating extra work or complications?
• What should you do if bookings aren't going the way you hoped?
Whether you're planning your first retreat, workshop or special event, or looking to improve the results of future offerings, you'll come away with practical ideas, fresh inspiration and a clearer roadmap for bringing your event to life.
Because successful retreats aren't just about what happens on the day. They're shaped by the planning, communication and experience you create long before your attendees arrive.
Recording available to everyone.
This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.
Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.
You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!
Join me to discover:
How does Google decide which websites to show?
How to think about keyword research
What on earth actually is “SEO?”
What are Headings, Page Titles, Meta Descriptions and what the heck do I write?
How to structure my pages to get good clicks
This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.
Cost £15 for the training.
In February, we covered how to get found on Google. Now we’re answering the next question:
👉 When someone lands on your homepage… does it actually help them book?
This session will focus on:
What your homepage is really for
The most common homepage mistakes
The structure that works
What to say at the top of your page
How to guide people to take action
I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.
Leave with practical next steps to improve the most important page on your website.
A practical reset plan for when your classes start to feel quieter, flatter, or harder to fill.
If you’ve been teaching for a while, you’ll know that even your most popular classes can dip. This resource walks you through a clear, proven process to reset, rebuild and relaunch your classes with confidence.
Based on real experience of running a yoga studio for nine years, you’ll learn how to assess what’s changed, make simple but effective adjustments, and reconnect with your audience.
Includes a short video and a guided workbook to help you take action and get your classes back on track.
Essential Marketing Training for Yoga & Pilates Teachers
If you want people to find your yoga or Pilates website, you need to start with keyword research.
👉 But what actually is a keyword… and how do you choose the right ones?
You keep hearing me talk about keywords like it’s obvious.
But…
Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?
This session will focus on:
What a keyword actually is
The difference between a broad term and a useful search phrase
Why your location usually matters more than you think
How to find out what real humans are typing into Google
Where to actually use them on your website
I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.
As always…. clear, practical guidance, rooted in lots of practice.
Leave knowing exactly how to choose keyword phrases that help the right people find you.
When classes are quieter, it's tempting to switch off completely. And while rest absolutely matters, summer is also a valuable opportunity to strengthen the foundations of your business.
Join me for a practical marketing workshop where we'll audit the key areas of your marketing, including your website, email marketing, social media and booking systems. Think of it as a business spring clean that helps you head into September with clarity, confidence and a marketing machine that's ready to support your next phase of growth.
I am going to take you through ALL of the steps I do every single summer and have done for the past ten years for my studio. It means I can take advantage of the September momentum and be really organised to ensure it’s smooth.
Instant Recording shared plus the slides.
Practical stuff
The session will be delivered on Zoom, you can choose to have your camera on or off.
You will be sent a zoom and calendar invite in advance of the call.
If you can’t make it live that’s okay, life happens, I will send the recording but you won’t have the chance to ask me live questions.
Unfortunately I can’t offer any refunds on this training.
Cost is £16.
Why Train with Me?
It’s a fair question. I want you to be asking this!
There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.
Here’s the difference.
Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.
In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.
Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.
This is my jam, 100% of the time.
Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.
This is not theory. It is lived experience.
My commitment is to give you advice that is excellent, practical and informed.
I’m so committed to helping you
I am always studying!
I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.
Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and most recently 100 hours of CPD in trauma-informed spaces nervous system response.
I understand marketing.
And I understand this industry.
Fancy joining the Orchard where you get this training and many more materials included?
