Valuable Marketing Training for Yoga & Wellness Teachers
Join me (Laura, if we’ve not met yet!) for a live Zoom monthly training where we’ll dive into a key area of your marketing.
I’ll break down why it matters, show you how to improve it, and leave plenty of space for your questions. Everything we cover is essential for running a thriving wellbeing business.
Free for all members of The Orchard.
Upcoming Training
You know Instagram is part of running a modern yoga or Pilates business… but sometimes it can feel forced, uncomfortable, overwhelming, and far away from what you imagined when you first trained.
Instead of connecting with people, it can start to feel like performing for an algorithm that hates you.
In this honest and practical masterclass, Laura from Santosha Marketing and Georgia from Ray of Social will explore how to grow on Instagram while staying true to yourself, your values, and the heart behind your work.
With more than 30 years of combined marketing experience between them, Laura and Georgia have supported hundreds of businesses while also navigating the realities of running small businesses themselves. This won’t be generic social media advice. It’s a grounded, real-world conversation about what actually works without losing yourself in the process.
Together, we’ll talk about:
navigating the algorithm without losing your voice
creating content that feels authentic rather than performative
building connection instead of chasing trends
showing up online with more confidence and less pressure
using personality and real human connection to stand out
This session is designed for yoga and Pilates teachers & wellness business owners who want their marketing to feel more natural, sustainable, and aligned with who they really are.
Leave with more confidence to grow your Instagram, more validation about what you’re feeling, and the latest best practices so Instagram doesn’t feel so loud and confusing.
Wednesday 24th June at 12pm | £16
Live on Zoom, recording available to everyone who signs up before the event.
Wednesday 24th June at 12pm | £16
With special guest Georgia from Ray of Social who is the Queen of amazing Instagram content, you’re going to love her!
Whether this is your first event, your first weekend retreat or you have run hundreds, there are always steps we can put in place to give us the best possible chance of them selling out.
You've created the retreat. Chosen the venue. Planned the schedule. Poured your heart into designing an experience you know your students will love.
Now comes the part many people underestimate: helping the right people discover it and feel excited to book.
In this practical and hopefully inspiring session, Laura from Santosha Marketing and event specialist Tamsin Broster will unpack what really goes into a successful retreat or event. We'll explore everything from the early planning decisions that set you up for success to the marketing, promotion and attendee experience that help build trust, momentum and bookings. And crucially what to do if bookings aren’t going the way you hoped.
Whether you're planning your first retreat, workshop or special event, or looking to improve the results of future offerings, you'll come away with practical ideas, fresh inspiration and a clearer roadmap for bringing your event to life.
Because successful retreats aren't just about what happens on the day. They're shaped by the planning, communication and experience you create long before your attendees arrive
Thursday 9th July at 12pm | £16
Live on Zoom, recording available to everyone who signs up before the event.
Thursday 9th July at 12 | £16
With special guest Tamsin Broster who is the ultimate event coach you want having eyes on what you’re doing, this lady KNOWS HER STUFF.
When classes are quieter, it's tempting to switch off completely. And while rest absolutely matters, summer is also a valuable opportunity to strengthen the foundations of your business.
Join me for a practical marketing workshop where we'll audit the key areas of your marketing, including your website, email marketing, social media and booking systems. Think of it as a business spring clean that helps you head into September with clarity, confidence and a marketing machine that's ready to support your next phase of growth.
I am going to take you through ALL of the steps I do every single summer and have done for the past ten years for my studio. It means I can take advantage of the September momentum and be really organised to ensure it’s smooth.
Thursday 13th August at 12pm | £14
Live on Zoom, recording available to everyone who signs up before the event.
Thursday 13th August at 12 | £14
This is what I do every single summer in order to start September strongly. It’s my ultimate marketing check list.
Previous Trainings: Get the Recording
Essential Marketing Training for Yoga & Pilates Teachers
Let’s take a brief respite from the world of SEO and look at email marketing.
This comes up A LOT!
👉 what do you really need to know about email?
In this live session, I’ll walk you through email marketing from start to finish, in a way that actually makes sense for yoga teachers running real, busy businesses.
We’ll cover everything you need to know to get set up, feel confident, and start using email as a simple, supportive way to stay connected with your students and gently grow your classes.
Let’s debunk the scary bits and give you an essential guide.
Just clear, practical guidance that helps you:
– Understand why email marketing matters (even if you have a small list)
– Set up your email platform without the tech stress
– Know what to send and how often
– Write emails that feel like you, not like a marketing robot
– Grow your list in a way that feels natural and aligned
– Turn readers into regular class bookings
Whether you’re starting from scratch or you’ve got a list that’s been sitting there untouched, this training will help you feel more confident, more organised, and more in control of your marketing.
You don’t need a big audience. You don’t need to be a “natural writer”.
You just need a simple plan and the right support.
Thursday 21st May at 12pm | £12.50
Live on Zoom, recording available to everyone.
Previous Trainings (£15 each):
In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
In April we uncovered what keyword research actually means and how to do it.
These are both available on demand » https://www.santoshamarketing.co.uk/live-training
This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.
Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.
You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!
Join me to discover:
How does Google decide which websites to show?
How to think about keyword research
What on earth actually is “SEO?”
What are Headings, Page Titles, Meta Descriptions and what the heck do I write?
How to structure my pages to get good clicks
This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.
Cost £15 for the training.
In February, we covered how to get found on Google. Now we’re answering the next question:
👉 When someone lands on your homepage… does it actually help them book?
This session will focus on:
What your homepage is really for
The most common homepage mistakes
The structure that works
What to say at the top of your page
How to guide people to take action
I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.
Leave with practical next steps to improve the most important page on your website.
Thursday 12th March at 12pm
Live on Zoom, recording available to everyone.
A practical reset plan for when your classes start to feel quieter, flatter, or harder to fill.
If you’ve been teaching for a while, you’ll know that even your most popular classes can dip. This resource walks you through a clear, proven process to reset, rebuild and relaunch your classes with confidence.
Based on real experience of running a yoga studio for nine years, you’ll learn how to assess what’s changed, make simple but effective adjustments, and reconnect with your audience.
Includes a short video and a guided workbook to help you take action and get your classes back on track.
Essential Marketing Training for Yoga & Pilates Teachers
If you want people to find your yoga or Pilates website, you need to start with keyword research.
👉 But what actually is a keyword… and how do you choose the right ones?
You keep hearing me talk about keywords like it’s obvious.
But…
Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?
This session will focus on:
What a keyword actually is
The difference between a broad term and a useful search phrase
Why your location usually matters more than you think
How to find out what real humans are typing into Google
Where to actually use them on your website
I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.
As always…. clear, practical guidance, rooted in lots of practice.
Leave knowing exactly how to choose keyword phrases that help the right people find you.
Thursday 16th April at 12pm | £12.50
Live on Zoom, recording available to everyone.
Previous Trainings:
In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
These are both available on demand » https://www.santoshamarketing.co.uk/live-training
Practical stuff
The session will be delivered on Zoom, you can choose to have your camera on or off.
You will be sent a zoom and calendar invite in advance of the call.
If you can’t make it live that’s okay, life happens, I will send the recording but you won’t have the chance to ask me live questions.
Unfortunately I can’t offer any refunds on this training.
Cost is £12.50 live and the recording is £15 post event.
Why Train with Me?
It’s a fair question. I want you to be asking this!
This is my jam, 100% of the time.
There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.
Here’s the difference.
Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.
In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.
Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.
I’m so committed to helping you
Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.
This is not theory. It is lived experience.
My commitment is to give you advice that is excellent, practical and informed.
I am always studying!
I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.
Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and most recently 100 hours of CPD in trauma-informed spaces nervous system response.
I understand marketing.
And I understand this industry.
Fancy joining the Orchard where you get this training and many more materials included?
