Simple Marketing Training for Yoga & Wellness Teachers
Join me (Laura, if we’ve not met yet!) for a live Zoom training where we’ll dive into a key area of your marketing.
I’ll break down why it matters, show you how to improve it, and leave plenty of space for your questions. Everything we cover is essential for running a thriving wellbeing business.
Free for all members of The Orchard.
Upcoming Training
An A-Z of Email Marketing: What do you actually need to know
Thursday 21st May | 12pm - 1pm
Essential Marketing Training for Yoga & Pilates Teachers
Let’s take a brief respite from the world of SEO and look at email marketing.
This comes up A LOT!
👉 what do you really need to know about email?
In this live session, I’ll walk you through email marketing from start to finish, in a way that actually makes sense for yoga teachers running real, busy businesses.
We’ll cover everything you need to know to get set up, feel confident, and start using email as a simple, supportive way to stay connected with your students and gently grow your classes.
Let’s debunk the scary bits and give you an essential guide.
Just clear, practical guidance that helps you:
– Understand why email marketing matters (even if you have a small list)
– Set up your email platform without the tech stress
– Know what to send and how often
– Write emails that feel like you, not like a marketing robot
– Grow your list in a way that feels natural and aligned
– Turn readers into regular class bookings
Whether you’re starting from scratch or you’ve got a list that’s been sitting there untouched, this training will help you feel more confident, more organised, and more in control of your marketing.
You don’t need a big audience. You don’t need to be a “natural writer”.
You just need a simple plan and the right support.
Thursday 21st May at 12pm | £12.50
Live on Zoom, recording available to everyone.
Previous Trainings (£15 each):
In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
In April we uncovered what keyword research actually means and how to do it.
These are both available on demand » https://www.santoshamarketing.co.uk/live-training
Previous Trainings: Get the Recording
Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.
You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!
Join me to discover:
How does Google decide which websites to show?
How to think about keyword research
What on earth actually is “SEO?”
What are Headings, Page Titles, Meta Descriptions and what the heck do I write?
How to structure my pages to get good clicks
A safe space to ask questions you aren’t sure about (the recording will be off for the questions)
Cost £15 If you purchase this now you will access the one hour recording
In February, we covered how to get found on Google. Now we’re answering the next question:
👉 When someone lands on your homepage… does it actually help them book?
This session will focus on:
What your homepage is really for
The most common homepage mistakes
The structure that works
What to say at the top of your page
How to guide people to take action
I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.
Leave with practical next steps to improve the most important page on your website.
Thursday 12th March at 12pm
Live on Zoom, recording available to everyone.
Essential Marketing Training for Yoga & Pilates Teachers
If you want people to find your yoga or Pilates website, you need to start with keyword research.
👉 But what actually is a keyword… and how do you choose the right ones?
You keep hearing me talk about keywords like it’s obvious.
But…
Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?
This session will focus on:
What a keyword actually is
The difference between a broad term and a useful search phrase
Why your location usually matters more than you think
How to find out what real humans are typing into Google
Where to actually use them on your website
I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.
As always…. clear, practical guidance, rooted in lots of practice.
Leave knowing exactly how to choose keyword phrases that help the right people find you.
Thursday 16th April at 12pm | £12.50
Live on Zoom, recording available to everyone.
Previous Trainings:
In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
These are both available on demand » https://www.santoshamarketing.co.uk/live-training
Practical stuff
The session will be delivered on Zoom, you can choose to have your camera on or off.
You will be sent a zoom and calendar invite in advance of the call.
If you can’t make it live that’s okay, life happens, I will send the recording but you won’t have the chance to ask me live questions.
Unfortunately I can’t offer any refunds on this training.
Cost is £12.50 live and the recording is £15 post event.
Why Train with Me?
It’s a fair question. I want you to be asking this!
This is my jam, 100% of the time.
There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.
Here’s the difference.
Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.
In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.
Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.
I’m so committed to helping you
Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.
This is not theory. It is lived experience.
My commitment is to give you advice that is excellent, practical and informed.
I am always studying!
I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.
Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and currently doing 100 hours of CPD in nervous system response.
I understand marketing.
And I understand yoga teachers.
That combination matters.
