How to Discover Keywords That Will Help Customers Actually Find You

£15.00

Essential Marketing Training for Yoga & Pilates Teachers

If you want people to find your yoga or Pilates website, you need to start with keyword research.

👉 But what actually is a keyword… and how do you choose the right ones?

You keep hearing me talk about keywords like it’s obvious.

But…

Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?

This session will focus on:

  • What a keyword actually is

  • The difference between a broad term and a useful search phrase

  • Why your location usually matters more than you think

  • How to find out what real humans are typing into Google

  • Where to actually use them on your website

I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.

As always…. clear, practical guidance, rooted in lots of practice.

Leave knowing exactly how to choose keyword phrases that help the right people find you.

Thursday 16th April at 12pm | £12.50

Live on Zoom, recording available to everyone.

Previous Trainings:
In February, we covered how to get found on Google.

In March, we learned all about the role of your homepage and how to create a brilliant one.

These are both available on demand » https://www.santoshamarketing.co.uk/live-training

Essential Marketing Training for Yoga & Pilates Teachers

If you want people to find your yoga or Pilates website, you need to start with keyword research.

👉 But what actually is a keyword… and how do you choose the right ones?

You keep hearing me talk about keywords like it’s obvious.

But…

Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?

This session will focus on:

  • What a keyword actually is

  • The difference between a broad term and a useful search phrase

  • Why your location usually matters more than you think

  • How to find out what real humans are typing into Google

  • Where to actually use them on your website

I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.

As always…. clear, practical guidance, rooted in lots of practice.

Leave knowing exactly how to choose keyword phrases that help the right people find you.

Thursday 16th April at 12pm | £12.50

Live on Zoom, recording available to everyone.

Previous Trainings:
In February, we covered how to get found on Google.

In March, we learned all about the role of your homepage and how to create a brilliant one.

These are both available on demand » https://www.santoshamarketing.co.uk/live-training

Previous Trainings: Get the Recording

The Essentials of Being Found on Google
£15.00

Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.

You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!

Join me to discover:

  • How does Google decide which websites to show?

  • How to think about keyword research

  • What on earth actually is “SEO?”

  • What are Headings, Page Titles, Meta Descriptions and what the heck do I write?

  • How to structure my pages to get good clicks

  • A safe space to ask questions you aren’t sure about (the recording will be off for the questions)

Cost £15 If you purchase this now you will access the one hour recording

How to do a Homepage that Actually Results in Bookings
£15.00

In February, we covered how to get found on Google. Now we’re answering the next question:

👉 When someone lands on your homepage… does it actually help them book?

This session will focus on:

  • What your homepage is really for

  • The most common homepage mistakes

  • The structure that works

  • What to say at the top of your page

  • How to guide people to take action

I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.

Leave with practical next steps to improve the most important page on your website.

Thursday 12th March at 12pm

Live on Zoom, recording available to everyone.

Why Train with Me?

It’s a fair question. I want you to be asking this!


This is my jam, 100% of the time.

There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.

Here’s the difference.

Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.

In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.

Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.


I’m so committed to helping you

Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.

This is not theory. It is lived experience.

My commitment is to give you advice that is excellent, practical and informed.


I am always studying!

I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.

Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and currently doing 100 hours of CPD in nervous system response.

I understand marketing.

And I understand yoga teachers.

That combination matters.