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Stop Looking Like Every Other Teacher
Hello from Laura
Laura Campbell lives and breathes yoga, marketing and this crazy world of wellness, and has worked with hundreds of teachers across the industry to make marketing feel less stressful.
A marketer for the past 14 years, she traded corporate for cobras and now works solely with yoga and Pilates teachers, helping them do marketing that actually feels good.
Laura co-manages a yoga studio with her lovely mum and sister which has flourished over the past ten years running classes, retreats and working within the community. She has organised 14 sold out retreats, and marketed HUNDREDS of events. You’re in safe hands.
Laura is all about learning to market with heart, soul and values, so you can focus on the bit you actually love… teaching!
Previous Trainings: Get the Recording
This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.
Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.
You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!
Join me to discover:
How does Google decide which websites to show?
How to think about keyword research
What on earth actually is “SEO?”
What are Headings, Page Titles, Meta Descriptions and what the heck do I write?
How to structure my pages to get good clicks
This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.
Cost £15 for the training.
In February, we covered how to get found on Google. Now we’re answering the next question:
👉 When someone lands on your homepage… does it actually help them book?
This session will focus on:
What your homepage is really for
The most common homepage mistakes
The structure that works
What to say at the top of your page
How to guide people to take action
I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.
Leave with practical next steps to improve the most important page on your website.
Thursday 12th March at 12pm
Live on Zoom, recording available to everyone.
Why Train with Me?
It’s a fair question. I want you to be asking this!
This is my jam, 100% of the time.
There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.
Here’s the difference.
Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.
In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.
Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.
I’m so committed to helping you
Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.
This is not theory. It is lived experience.
My commitment is to give you advice that is excellent, practical and informed.
I am always studying!
I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.
Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and currently doing 100 hours of CPD in nervous system response.
I understand marketing.
And I understand yoga teachers.
That combination matters.
