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Beginner’s Guide to Creating Online Offerings

£16.00

Turn what you already know into an online offering people actually want to buy.

Online offerings can feel like a completely different world from teaching a great yoga or Pilates class. Do you create a course? A membership? A workshop? A video library? A programme? And how do you know whether anyone will actually want it?

In this practical beginner-friendly masterclass, we’ll take the mystery out of creating online offers and look at how you can turn your existing knowledge, teaching skills and ideas into something that works online.

We’ll cover:

  • What actually counts as an online offering? Explore the different options, from one-off workshops and masterclasses to programmes, memberships and self-study resources.

  • Finding the right idea — how to identify something your audience genuinely wants rather than creating something simply because you can.

  • Choosing your audience — getting clearer on who your offer is for and what they are actually trying to achieve.

  • Packaging your expertise — turning your knowledge into a clear, appealing offer without feeling like you have to give away everything you know.

  • Pricing your offer — how to start thinking about pricing based on the value and experience you're creating, rather than simply counting up the hours involved.

  • Keeping it simple — what you really need to get started (and what you absolutely don't).

  • Selling without feeling salesy — how to communicate the value of your offer so people understand why it's for them.

  • Your next step — leave with a clearer idea of what you could create and a simple plan for testing it before investing loads of time or money.

This isn't about building a huge online empire or becoming a full-time content creator.

It's about finding the right online offering for you, your business and your audience — and making your first step feel much more achievable.

Wednesday 11th September at 12pm | £16
Recording available if you can’t make it live.

Turn what you already know into an online offering people actually want to buy.

Online offerings can feel like a completely different world from teaching a great yoga or Pilates class. Do you create a course? A membership? A workshop? A video library? A programme? And how do you know whether anyone will actually want it?

In this practical beginner-friendly masterclass, we’ll take the mystery out of creating online offers and look at how you can turn your existing knowledge, teaching skills and ideas into something that works online.

We’ll cover:

  • What actually counts as an online offering? Explore the different options, from one-off workshops and masterclasses to programmes, memberships and self-study resources.

  • Finding the right idea — how to identify something your audience genuinely wants rather than creating something simply because you can.

  • Choosing your audience — getting clearer on who your offer is for and what they are actually trying to achieve.

  • Packaging your expertise — turning your knowledge into a clear, appealing offer without feeling like you have to give away everything you know.

  • Pricing your offer — how to start thinking about pricing based on the value and experience you're creating, rather than simply counting up the hours involved.

  • Keeping it simple — what you really need to get started (and what you absolutely don't).

  • Selling without feeling salesy — how to communicate the value of your offer so people understand why it's for them.

  • Your next step — leave with a clearer idea of what you could create and a simple plan for testing it before investing loads of time or money.

This isn't about building a huge online empire or becoming a full-time content creator.

It's about finding the right online offering for you, your business and your audience — and making your first step feel much more achievable.

Wednesday 11th September at 12pm | £16
Recording available if you can’t make it live.

Instagram Masterclass: Grow Without Losing Yourself
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How to do a Homepage that Actually Results in Bookings
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How to Discover Keywords That Will Help Customers Actually Find You
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The Essentials of Being Found on Google
The Essentials of Being Found on Google
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Previous Trainings: Get the Recording

The Essentials of Being Found on Google The Essentials of Being Found on Google
The Essentials of Being Found on Google
£15.00

This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.

Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.

You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!

Join me to discover:

  • How does Google decide which websites to show?

  • How to think about keyword research

  • What on earth actually is “SEO?”

  • What are Headings, Page Titles, Meta Descriptions and what the heck do I write?

  • How to structure my pages to get good clicks

This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.

Cost £15 for the training.

How to do a Homepage that Actually Results in Bookings How to do a Homepage that Actually Results in Bookings
How to do a Homepage that Actually Results in Bookings
£15.00

In February, we covered how to get found on Google. Now we’re answering the next question:

👉 When someone lands on your homepage… does it actually help them book?

This session will focus on:

  • What your homepage is really for

  • The most common homepage mistakes

  • The structure that works

  • What to say at the top of your page

  • How to guide people to take action

I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.

Leave with practical next steps to improve the most important page on your website.

Thursday 12th March at 12pm

Live on Zoom, recording available to everyone.

Why Train with Me?

It’s a fair question. I want you to be asking this!

This is my jam, 100% of the time.

There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.

Here’s the difference.

Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.

In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.

Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.

I’m so committed to helping you

Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.

This is not theory. It is lived experience.

My commitment is to give you advice that is excellent, practical and informed.

I am always studying!

I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.

Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and currently doing 100 hours of CPD in nervous system response.

I understand marketing.

And I understand yoga teachers.

That combination matters.