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To Niche or Not to Niche, that is the Question!?!

£16.00

mmmm or is it?

I have a love hate relationship with this term. I want to unpick it for you. Do you need to niche? What does it even mean to niche? Why do we say “niche down?” If you do niche, how does your marketing actually change?

In this practical but thoughtful masterclass, let’s dive into this topic so you have a proper understanding of what it means to define a category, to carve out a niche, and how to define yourself.

In this masterclass, we’ll explore:

  • What does “niching” actually mean? And why does everyone keep telling you to do it?

  • Do you really need a niche? Or can you build a successful business without one?

  • The difference between a niche, a category and a speciality … because they’re not quite the same thing.

  • How to carve out your own space without feeling like you’re putting yourself in a tiny box.

  • Who are you actually trying to be known for? And how do you define that?

  • How your niche affects your marketing … from your website and SEO to your social media and messaging.

  • What happens when your offering is broad? And how can you create clarity without cutting away everything you love?

  • How to communicate what makes you different without resorting to awkward marketing speak.

  • Practical exercises to help you start defining your own category and positioning.

I have many an opinion on this topic. I have a niche business. But I am a generalist by trade. I want to talk you through all the elements so you can make intelligent decisions for your business.

Wednesday 13th January at 12pm | £16
Recording available if you can’t make it live.

mmmm or is it?

I have a love hate relationship with this term. I want to unpick it for you. Do you need to niche? What does it even mean to niche? Why do we say “niche down?” If you do niche, how does your marketing actually change?

In this practical but thoughtful masterclass, let’s dive into this topic so you have a proper understanding of what it means to define a category, to carve out a niche, and how to define yourself.

In this masterclass, we’ll explore:

  • What does “niching” actually mean? And why does everyone keep telling you to do it?

  • Do you really need a niche? Or can you build a successful business without one?

  • The difference between a niche, a category and a speciality … because they’re not quite the same thing.

  • How to carve out your own space without feeling like you’re putting yourself in a tiny box.

  • Who are you actually trying to be known for? And how do you define that?

  • How your niche affects your marketing … from your website and SEO to your social media and messaging.

  • What happens when your offering is broad? And how can you create clarity without cutting away everything you love?

  • How to communicate what makes you different without resorting to awkward marketing speak.

  • Practical exercises to help you start defining your own category and positioning.

I have many an opinion on this topic. I have a niche business. But I am a generalist by trade. I want to talk you through all the elements so you can make intelligent decisions for your business.

Wednesday 13th January at 12pm | £16
Recording available if you can’t make it live.

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Previous Trainings: Get the Recording

The Essentials of Being Found on Google The Essentials of Being Found on Google
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£16.00

This training is for Yoga, Pilates & Wellness Businesses who want to sell to a local audience.

Without a doubt, this topic comes up more than any other with the yoga and pilates teachers I work with.

You have a website, but people aren’t finding it. Understanding how to show high up on Google search isn’t a dark art… I promise there are some very straightforward things you need to do, but it’s not random. You’re paying for your website whether you show up or not… let’s get it working a bit harder for you!

Join me to discover:

  • How does Google decide which websites to show?

  • How to think about keyword research

  • What on earth actually is “SEO?”

  • What are Headings, Page Titles, Meta Descriptions and what the heck do I write?

  • How to structure my pages to get good clicks

This is a one hour zoom training focused on Yoga & Pilates teachers. You get instant access. With a few easy tweaks you could increase your website visitors by thousands, more traffic, more sales.

Cost £15 for the training.

How to do a Homepage that Actually Results in Bookings How to do a Homepage that Actually Results in Bookings
How to do a Homepage that Actually Results in Bookings
£16.00

In February, we covered how to get found on Google. Now we’re answering the next question:

👉 When someone lands on your homepage… does it actually help them book?

This session will focus on:

  • What your homepage is really for

  • The most common homepage mistakes

  • The structure that works

  • What to say at the top of your page

  • How to guide people to take action

I will take you through a bit of a live build for my fictional yoga business Santosha Wellbeing.

Leave with practical next steps to improve the most important page on your website.

Why Train with Me?

It’s a fair question. I want you to be asking this!

This is my jam, 100% of the time.

There is a lot of free training out there. You are constantly being fed tips, tricks and “must-do” strategies.

Here’s the difference.

Marketing is not a side interest for me. It is my career. My craft. The thing I have done, full time, for my entire working life.

In addition to my “day job”, I have run a yoga studio for nine years. Not a short stint. Not covering for someone. Nine years of weekly classes, bookings, emails, cancellations, launches, tech issues and real-life logistics. Figuring it out every single time.

Every week I am doing the tasks I teach you. Yes, even on Christmas Eve.

I’m so committed to helping you

Can you imagine how many newsletters I have written? How many bookings I have moved? How many systems I have tested and refined? Thousands. And that is before we even get to the hundreds of teachers I support through Santosha Marketing. From those teaching one class a week in a village hall to studios managing hundreds of classes.

This is not theory. It is lived experience.

My commitment is to give you advice that is excellent, practical and informed.

I am always studying!

I was accredited by Google Squared Digital Marketing Academy early in my career. I worked as a Head of Marketing, and then as a Consultant for leading tech companies in London for many years. I hold a Diploma in Professional Sales. I have completed hundreds of hours of continued professional development in marketing and SEO and I am currently training to become Meta Ads Certified.

Alongside that, I am a 200 hour yoga teacher, with additional specialist training in breathwork and pranayama, and currently doing 100 hours of CPD in nervous system response.

I understand marketing.

And I understand yoga teachers.

That combination matters.