Wondering why your wellbeing website isn’t appearing in Google search results? Learn the most common causes and the practical steps you can take to get found online.

Is the yoga market saturated? Discover why demand in the UK is still strong, how to stand out with a unique voice, and practical tips for attracting students locally and online. I explore the stats, facts and figures to see what’s going on.

September is one of the best times to run a yoga or Pilates beginner course — but if you want full classes, your promotion needs to start now. This guide walks you through exactly what to do in August and early September, from choosing the right keywords and creating a dedicated course page, to local Facebook group posts, email reminders, and even designing a simple flyer. Follow the week-by-week checklist to make sure no step gets missed.

Choosing a website platform can be overwhelming for yoga teachers. Here’s my honest take on Wix, Squarespace, and WordPress — and why I recommend Squarespace for most teachers who want a site that’s easy to manage and looks great.

You’ve probably heard a lot about the importance of finding your niche as a yoga teacher.
But there’s also a lot of confusion around what it actually means — and how it applies to your business in the real world.

You’ve likely heard that email is a great way to connect with your students, share your offerings, and build a loyal community around your yoga or pilates business. If you’re a new teacher, (or maybe just one who’s been putting it off) the idea of setting up a newsletter might feel a bit overwhelming, but hopefully this blog will help you to feel more comfortable. Here’s everything you need to know to get started.

As the festive season approaches, many Yoga and Pilates teachers wind down their schedules and look forward to a well-deserved break. However….. I think this final phase in the year is a brilliant opportunity to get your ducks in a line before a potential rush in January. You’ll feel so much more relaxed over the Christmas period if you have a clear plan and you’ve prepped for a flurry in January.

As a yoga or pilates teacher, it can be a bit exhausting trying to keep track of mindful themes and relevant dates, plus getting the motivation to plan your content and class offerings well in advance. That’s why I’ve created the Santosha Marketing 2025 Wellness Calendar—a curated guide to help you stay connected with the themes and dates that matter most in our little world.

You have a yoga, pilates or wellness business. You want to attract more customers, so inevitably at some point you think, hmmmm I wonder if Google ads would be good for me. I’m going to be very open and honest with you, in most cases I encounter, I would say no, you should not run Google ads. Let me tell you why and talk you through my thought process as of course there are some exceptions.

There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!

I don’t want to be all doom and gloom note, all of these so-called “pitfalls” (yes I realise that’s what I’ve coined them) can be remedied. We live in an age where being a fabulous yoga instructor or therapist isn’t enough if you can’t be found by customers. You have to become savvy marketers.

No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.

As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.

When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.