Wix, Squarespace or WordPress: What’s the Best Website Builder for Yoga Teachers?
Creating a website is one of the first big steps for many yoga teachers when they go freelance — and it’s also one of the most confusing.
You’ve probably seen other teachers using WordPress, Wix, or Squarespace. Search in any yoga teacher group and there will be lost of opinions. And people will often quite adamantly state one is “best.” So which one really is best?
Well… it depends.
Honestly I don’t use language around this is “best.”
The best website platform is the one you’ll actually use. It doesn’t matter how clever or customisable your website is if it ends up out of date, full of broken links, or missing key information. And if you absolutely hate updating it, or you don’t feel confident doing it yourself and you have to pay for every single update. Your business will massively suffer.
As someone who supports yoga and Pilates teachers with websites and marketing every day, here’s what I think — and what I’ve learned from helping many teachers launch, fix or refresh their websites.
I also want to add, when I first started working with yoga teachers, I’d built a couple sites in Yola and a couple in Wordpress. I actually had never worked in Squarespace or Wix before initially. My opinions are built through actually working in these platforms myself. I’ve worked on over 30 Squarespace sites and about 10 Wix ones, plus a few WordPress. This is my personal analysis. Other folk might have a different opinion and that’s okay!
WordPress: Super Flexible, But Can Be a Headache
WordPress can be a bit confusing because there are actually two versions:
WordPress.org is the open-source version — this is the one most professionals use. It’s free to use, but you’ll need to arrange your own hosting, choose a theme, and manage all the updates and plugins yourself.
WordPress.com is a commercial version with paid plans. It’s simpler to start with but much more limited in terms of flexibility and design — and not what most web designers or developers use.
When people talk about WordPress as the most powerful platform, they usually mean WordPress.org. It’s extremely flexible and used by millions of websites — in fact, around 40% of all websites globally are built on WordPress. You can create anything from a simple blog to a full e-commerce shop.
But with that flexibility comes complexity. It’s not a plug-and-play tool — you’ll need to manage hosting, install themes and plugins, run updates, and sometimes deal with glitches or bugs.
Overall WordPress is incredibly flexible — you can build anything on WordPress, and there’s a plugin for almost every feature you can imagine.
But here’s the catch: most yoga teachers I work with aren’t techy. They don’t want to spend time managing plugin updates, fixing broken pages, or hiring a developer every time something glitches. In fact, even reading this sentence is probably making their heart race and sending waves of dread down their spine!
Unless you have experience with websites or a genuine interest in learning how to manage one, WordPress can quickly become a time-suck. And when it gets neglected, your website content stagnates — which hurts your SEO and your marketing.
You’ll also need to run regular updates — for WordPress itself, your theme, and your plugins — to avoid security vulnerabilities. If you skip those updates, your site is at risk of being hacked.
Most yoga teachers using WordPress will either need:
a web agency or freelance developer to build and maintain the site (often £50–£150/month for maintenance alone), or
to learn how to manage and update the site themselves, which can take time and confidence.
💷 Typical build cost:
From £1,500–£3,500 for a basic brochure site by a freelancer
From £3,000–£6,000+ via an agency, depending on custom features and design
🧘♀️ Best for: Teachers with a background in digital marketing, or those with the budget to hire a developer or agency for ongoing support. Or best for studios who want more complexity than your average.
Wix: Simple to Use, But Clunky in Places
Wix is a popular choice with small businesses because it’s affordable and easy to start. It uses a drag-and-drop editor so you can place things exactly where you want them. It’s usually the cheapest platform.
But that can also be the downside — Wix gives you a bit too much control. It's easy to accidentally misalign things or create a layout that looks odd on mobile.
From an SEO perspective, Wix has improved in recent years, but its structure is still not as clean or robust as Squarespace or WordPress. The design tool can also feel fiddly, especially when you're trying to make quick edits.
Personally, I find it harder, and more frustrating working in Wix. I’ve really tried hard to like it… but I never ever feel like my sites look as good as I want them to. Perhaps that’s my failings…. but I’m going to make an assumption that if you’re a yoga teacher reading this… I mean this kindly, but you will be even less competent than me at web design. So my worry is always you’ll end up with a very basic looking site. And in a time when there are a lot of yoga teachers in the market, I want more for you.
I will say I think the Wix booking system is decent… it’s not my favourite but its a solid option and I am a fan of stuff all being in one place. I always want to save you time on admin and flicking between systems.
Price: It’s between £9 - £25 plus VAT per month. Plus you have the domain name (a small fee).
🧘♂️ Best for: Teachers who want full creative control and don’t mind spending more time fiddling with layouts. Or teachers where lowest possible price is your number one motivator, eg you teach one class a week and just want a landing page without spending much.
Squarespace: Clean, Professional and Easy to Maintain
Squarespace is the platform I recommend most often to yoga and Pilates teachers. Why? Because it strikes the best balance between good design, ease of use, and long-term maintenance. I just really like if I’m being honest, and this is my website, my blog so I can give my opinion. I’m not unbiased.
You can build a beautiful, professional-looking website with no coding. It’s easy to update your class schedule, change your pricing, or add a new retreat. And because the templates are well-designed, it’s hard to make something look bad.
Squarespace also makes SEO straightforward. You can customise page titles, add descriptions, and write blog posts that are rich in keywords (more on that below).
For most teachers I work with, this is the best option. You won’t outgrow it quickly, and you’ll be able to keep it updated yourself — which is key to staying visible online.
I like that it integrates directly with Mailchimp too. This saves me a lot of effort.
It’s only marginally more expensive than Wix, and worth it in my opinion.
Price: It’s between £12 - £29 plus VAT per month. Plus you have the domain name (a small fee).
Note >> I do put live lots of sites on the basic Squarespace package, this is usually fine if you don’t want to embed a booking system. I.e you’re happy to click away to a separate landing page for booking OR if you’re taking booking manually over email etc.
🧘♀️ Best for: Most yoga teachers, especially those who want a professional site without hiring a developer. Especially good for those where design aesthetic is very important to you
What About SEO for Yoga Teachers?
No matter what platform you use, your website won’t attract new students unless it shows up in search results — and that’s where SEO comes in.
At the level most yoga teachers are working at, SEO isn’t about complicated backlinks or technical fixes. It’s about making sure your website includes the right words, in the right places.
For example:
Mention your location (e.g. “Yoga classes in South Warrington”) in your homepage headline and intro
Include key offerings like “restorative yoga”, “yoga for cancer”, or “chair yoga” in your service descriptions
Use blog posts to answer common questions or share helpful resources that include natural keywords
Squarespace makes this easy. You don’t need to install plugins or mess with code — you just need to understand where to put your keywords and how to write clearly for your audience.
And I can help with that too — through my 1:1 services or my marketing course for yoga teachers.
What About Other Platforms Like OfferingTree?
There are a few other platforms specifically designed for yoga and wellness professionals, such as OfferingTree, Ubindi, and HeyMarvelous. These often combine a basic website with built-in tools for scheduling, payments, and on-demand video.
While they may be a great option for some teachers, I don’t have personal experience with them, so I don’t tend to recommend them. It’s not because I don’t think they are good, I’m just yet to explore them honestly, but I hear good things. They’re worth looking into if you want an all-in-one platform — just be sure to check what’s included, and how customisable the design and content really is.
That said, I’m not a fan of relying solely on a booking system landing page (like you’d get with Bookwhen or TeamUp). These pages are very limited in what you can include, and you’ll struggle to target the keywords people are searching for on Google — things like your class types, your location, and your teaching style. A well-built website gives you far more control and visibility.
Final Thoughts: Choose What You’ll Actually Use
Your website should be an asset — not a source of stress.
For 90% of the teachers I meet, Squarespace offers the best blend of ease, visually appealling, and functionality. WordPress is brilliant if you’re confident with tech, but it’s easy to get stuck or overwhelmed. And Wix can work, but its design tool can feel frustrating.
If you’re building your first website (or rethinking your current one), keep it simple. Start with a clean Squarespace template, write clearly, and focus on what your students need to see.
Need help choosing or building the right platform? I offer 1:1 support and ready-made Squarespace templates designed specifically for yoga and wellness businesses.
I hope this has helped you!
