Why Your Yoga Teacher Website Isn’t Appearing on Google (UK Guide)
Having the confidence to pursue your dream of running a yoga business that helps people feel better is huge — and it can also feel incredibly daunting. Suddenly you're expected to build a website, manage bookings, organise Stripe, learn Canva, post Reels, deal with insurance, accountants… the list goes on.
You finally finish your website — after spending far longer on it than you planned — and then… nothing. After a little flurry of supportive messages from friends and family, everything goes quiet. And you start to wonder whether the whole thing was a waste of time.
Launching a new yoga website should feel exciting. But when it doesn’t appear in Google search results, it’s natural to feel deflated. You’ve worked hard on your pages and design, yet it feels like no one can find you online.
The good news?
Most issues that stop your website from appearing on Google are simple to fix. This guide will walk you through the most common reasons your site isn’t showing up — and gentle, practical ways to put things right.
You’re absolutely not alone in this. I help yoga and Pilates teachers with this every day.
Why Ranking on Google Matters
Many teachers assume that most of their students will come from social media… but in reality, a huge percentage of your new students will find you through Google.
People regularly search things like:
“yoga in Devon”
“restorative yoga near me”
“Pilates in Manchester”
“yoga for beginners Bristol”
And here’s the key thing:
The top three Google results get the majority of clicks.
Appearing higher in search results helps you:
get found by local students
build trust and credibility
increase bookings
grow your newsletter list
fill classes, workshops and events
It’s worth spending time on it — and you don’t need to become an SEO expert to make big improvements.
Common Reasons Your Yoga Website Isn’t Showing Up
Even if your website is beautifully designed and fully live, there are lots of simple reasons Google may not list it. These include:
Your site isn’t verified in Google Search Console
You have few or no backlinks
Your pages are password-protected
Your content is too thin or minimal
Your content doesn’t provide enough value
Your Google Business Profile isn’t set up
Your site blocks search engines from crawling
Technical SEO issues
Overly competitive keywords
Your website is new
Google hasn’t had time to index it
Let’s look at the most common issues and how to fix them.
1. Verify Your Site in Google Search Console
Google cannot index a website it doesn’t know exists.
Setting up Google Search Console (GSC) and verifying your site is one of the most important steps. Once verified, submit your sitemap and request indexing of your key pages.
This also gives you visibility of:
indexing issues
crawl errors
search performance
what keywords you're appearing for
If you’re unsure how to set this up, I have a blog that explains it simply: What is Google Search Console and Why Is It Important?
2. Build Backlinks (Don’t Skip This)
Backlinks are links from other websites to yours. They help Google understand your website is credible and worth showing in search results.
For yoga teachers, easy backlink ideas include:
Local directories
Guest blogs
Wellness listings
Collaborations with physios or studios
Mentions from complementary businesses
The more quality backlinks you have, the stronger your visibility becomes.
I have a full guide on this here: A Helpful Guide to Backlinks for Your Yoga Business
3. Remove Password Protection
If any part of your website is password-protected, Google can’t crawl or index it.
In Squarespace:
Pages → Settings → Sharing & Permissions → Turn off password
Then allow a little time for Google to re-crawl the page.
4. Add More Helpful Content
Many teachers fall into one of two camps:
they write far too much
or they write almost nothing
‘Thin content’ (not enough text or substance) is one of the biggest reasons pages don’t rank.
Your pages should:
answer real questions
be easy to read
feel grounded
offer support
guide people toward booking
Aim for 500–2,000 words, depending on the page.
You can break it into sections and add headings — it doesn’t need to be a wall of text.
5. Make Sure Your Content Provides Real Value
Google ranks content that genuinely helps people.
So ask yourself:
If someone searched for “yoga for beginners in Newcastle”, does your page answer that fully?
If not, update it.
Look at:
other teacher pages
what’s ranking already
what information seems expected
Then offer something clearer and more helpful.
6. Set Up Your Google Business Profile
This is one of the most important steps for local yoga teachers.
Your Google Business Profile (GBP) helps you:
show up on Maps
appear in “near me” searches
share photos
collect reviews
build trust with new students
It’s often the first thing people click.
I have a full guide on this: How to Optimise Your Google Business Profile for Yoga Teachers — a downloadable GBP guide.
7. Allow Search Engines to Crawl Your Website
In Squarespace:
Pages → Settings → SEO → Make sure “Search Engine Indexing” is ON.
Also check that you haven’t accidentally added:
noindex tags
blocks in robots.txt
If Google can’t access the pages, they won’t appear.
8. Optimise Your Website for SEO
SEO isn’t just keywords — it’s how your site is structured.
Make sure you have:
clear titles and headings
mapped keywords
strong internal linking
mobile-friendly design
alt text on images
readable pages
If any of this feels overwhelming, my Mini SEO Course walks you through the essentials in a simple, grounded way.
9. Target Achievable Keywords
Many teachers accidentally aim for keywords that are simply too competitive.
Instead, try:
“restorative yoga in [Town]”
“chair yoga near [Area]”
“yoga workshops in [Region]”
“yin yoga for beginners [Town]”
Local and niche keywords are much easier to rank for — and they attract more relevant students.
I also have an eBook that helps you with keyword research step by step.
10. Be Patient (Truly)
Even with perfect SEO, Google indexing takes time.
New websites often take weeks — sometimes a couple of months — before they appear properly.
Keep:
adding content
building backlinks
updating pages
improving clarity
It all compounds.
11. New Websites Take Time to Build Trust
If your site is brand new, Google needs to see:
activity
backlinks
traffic
updates
time
Your website is never “done” — just like your yoga practice, it keeps evolving.
Next Steps
If your yoga website isn’t appearing on Google, don’t panic. Most issues are easy to fix, and once you understand the basics, things start to improve quickly.
To go deeper — and get a step-by-step, teacher-friendly plan — my Mini SEO Course is designed for yoga and Pilates teachers who want to improve their visibility without the overwhelm.
