How to Market Your Yoga Classes Locally: A Simple UK Guide for 2025

Likes on social media can give us a little psychological boost, but they don’t pay the rent… local students do.

If your feed is full of yoga trends but your classes aren’t growing, it’s probably not your teaching that’s the problem. More often than not, it’s your marketing focus.

Many yoga and Pilates teachers are told that to grow their business they need to post more on social media, follow trends and build their follower count. The problem is that many of those followers live on the other side of the country or are other teachers. They’re not the people who are going to show up at your Tuesday night class come rain or shine or tell all their friends about how amazing your classes are.

If your business is built around in-person classes, your marketing needs to be focused on reaching local people in your community. That’s where the real growth happens.

Marketing your yoga classes doesn’t have to feel pushy or overwhelming. If you’re teaching in the UK, the most effective marketing is still local, personal and rooted in community — not big budgets or complicated tech. In this guide, I’ll walk you through simple, practical steps you can take to fill your classes, reach the right people and build long-term connections. These are the same strategies I use with my own clients, and they work beautifully for yoga teachers at every stage.

If you’d like support getting your foundations in place, my signature course, Build Your Yoga Business, walks you through every step.

Start With Your Students

Before you think about posters, Facebook Groups or SEO, you need clarity on who you’re trying to reach:

• Who are you trying to welcome into your classes?

• What do they need support with?

• Where do they spend time online and offline?

A lot of online marketing advice focuses on going viral or building a global audience. And that’s absolutely fine if your business is digital. But if you teach in a studio, church hall or community space, you need a different approach.

Local marketing is about being discoverable in your area, building trust with real people and making it easy for them to connect with you. It’s less about algorithms and more about connection.

When you shift your focus locally, things become clearer — and far less overwhelming. Instead of trying to be everywhere, you can concentrate on the actions that actually help students find and book your classes.

If you’re still defining who your classes are for or how to express what makes you unique, my Building Your Brand mini course will help you get clear on your message and audience.

Social media isn’t the whole picture

Social media can support your marketing beautifully, but it shouldn’t carry the whole weight of your business.

Platforms like Instagram are helpful for:

• Sharing updates and reminders about your classes

• Showing your personality and building trust

• Creating a sense of community and familiarity

But social media alone won’t fill your classes. It’s just one part of a bigger, more grounded local marketing strategy — not the whole system.

Local Marketing Foundations Every Yoga Teacher Needs

If you want to fill your in-person classes, workshops or retreats, your marketing foundations need to be solid. This includes:

A clear, easy-to-use website

People need to find your timetable, understand what you offer and be able to book quickly. If someone can’t book in two or three simple clicks, it’s time to review your design.

If you feel unsure navigating your website, my Mini Squarespace Course can help you make everything simpler and more user-friendly.

Strong local SEO (including a Google Business Profile)

This is essential if you want to show up when people search “yoga near me” or “yoga classes in [your town]”.
Local SEO isn’t about sprinkling your town name everywhere — it’s about mapping keywords to key pages and being strategic.

If SEO feels confusing or overwhelming, my Mini SEO Course walks you through it in a simple, grounded way.

Email marketing to nurture connection

Your email list is one of the most valuable things you own. Social media accounts can disappear overnight… your list is yours forever.
Use it to share updates, reminders, reflections, and upcoming events.

Community visibility

Think local businesses, noticeboards, cafés, wellness centres, physios, clubs, schools and small workplaces. These partnerships build trust and get your name out there.

A simple, clear message

You don’t need to be everything for everyone — and that’s a good thing. Clarity is one of the strongest marketing tools you have.

Local Facebook Groups

These are powerful for UK businesses. Be a helpful presence. Share useful content, answer questions, and offer value.
When advertising is allowed, tailor your posts to the group — not copy and paste.

When These Foundations Are in Place… Everything Gets Easier

Your marketing becomes calm, consistent and effective — without relying on viral Reels or trends.
You build a community who trust you, remember you and recommend you.

A Step-by-Step Way to Build Your Local Yoga Business

This is exactly why I created Build Your Yoga Business.

It’s a practical, step-by-step course designed to help yoga teachers get found by local people, build real trust and fill their classes — without hustling, over-posting or burning out.

You’ll learn how to:

• Set up your website so it works for you

• Improve your local SEO so people can find your classes

• Build visibility within your community

• Create a simple, sustainable marketing system you can stick to

This isn’t about flashy marketing or chasing trends. It’s about clear, steady steps that help you grow a local, sustainable yoga business that feels aligned.

Build a Business That’s Rooted in Your Community

Your best students are probably closer than you think. They live in your town, walk past your studio/venue and scroll local searches when they’re looking for a new class.

When your marketing is built for them, everything else gets easier.

If you’d like steady, simple and supportive guidance to grow your yoga business locally, Build Your Yoga Business gives you the full, step-by-step roadmap. It’s designed to help you feel confident, clear and calm with your marketing — without the overwhelm.

💻 Find out more about Build Your Business

If you’re looking for more of a community vibe, you’re welcome to join The Orchard, the membership for yoga teachers who want to build their marketing knowledge and digital marketing skills.

Frequently Asked Questions

How do I market my yoga classes locally in the UK?

Focus on building visibility where your ideal students already spend time — both online and in your community. This includes a clear website, strong local SEO, a helpful Google Business Profile, local Facebook Groups, posters, community partnerships and simple email marketing.

How do I get more people to come to my yoga classes?

Start with clarity: who are you teaching, what do they need and how can you help them? Then make it easy for people to book, show your personality online and build trust through consistency. It’s less about “going viral” and more about staying visible in your local area.

Is social media important for growing my yoga classes?

It can help, but it shouldn’t be the foundation. Social media is great for reminders, personality and connection, but most of your class growth will come from local search, your website, email and community visibility.

Should yoga teachers pay for advertising?

Paid ads can work, but only when your foundations are in place — a clear offer, strong message, simple website and good local SEO. For many teachers, organic local marketing is enough to fill classes without relying on a budget.