Many yoga teachers tell me they feel uncomfortable with the business side of teaching, especially marketing. It is not because they lack passion or ability. It is because the world of yoga and the world of business ask very different things of you. In this article we explore what marketing actually is, why so many teachers feel overwhelmed, the role teacher training does and does not play, and the skills teachers often need after graduating. If you have ever wondered why running your yoga business feels harder than you expected, this piece will help everything click into place.

You’ve probably heard a lot about the importance of finding your niche as a yoga teacher.
But there’s also a lot of confusion around what it actually means — and how it applies to your business in the real world.

To succeed in business today, how good you are as a yoga teacher, a massage therapist, a sound practitioner... This isn't the measure of how you're able to grow your business. If people can’t find you, or engage with you, your business will struggle to thrive. You need to be able to navigate technology systems, understand channel marketing and how to build a marketable customer database.