The Ultimate Guide to Marketing for Yoga & Pilates Teachers

You became a teacher to teach — not to spend hours battling with social media, websites, and figuring out how to fill your classes. If you’re winging it, posting to crickets, and wondering “Why is this so hard?” — you’re not alone.

This course breaks marketing down into simple, practical steps designed especially for yoga and Pilates teachers. No fluff. No jargon. Just clear guidance to help you build a business that works for you — without the stress.

Across five modules and 11 lessons, we’ll cover:

  • The essentials to get your business up and running

  • What makes you unique, and how to stand out

  • Websites and SEO, made simple and doable

  • Local marketing and making bookings easy

  • Email and social media, without the burnout

You’ll get what actually matters — no marketing degree required. This is everything I wish every teacher training programme included. This is what I do every single day, let me help you!

The course costs £225, or split into two instalments of £120.

What you’ll learn here will save you hours of guesswork — so you can focus on what you love: sharing yoga.

Woman standing on a tree branch in a forest, wearing a denim jacket and floral pants.
Laura of Santosha Marketing sitting on a tree branch in a forest, smiling and wearing a beige sweater and floral pants.

Imagine feeling the same confidence you have teaching a flow, when it comes to your marketing. Imagine knowing exactly what you’re doing and why… and not wasting money & time on tasks you hate!

Is this course for me?

This course is for yoga and Pilates teachers who want to feel better — and more confident — about marketing.

You didn’t learn this on your teacher training. It can feel overwhelming, uncomfortable, and lonely trying to figure it out on your own. Wouldn’t it feel good to have clarity, confidence, and a plan that actually makes sense? To finally build the business you dreamt of when you first started?

Whether you're just starting out or have been teaching for years, this course offers a step-by-step guide to help you feel confident and in control of your business.

You might be:

  • Recently qualified and not sure where to start

  • A few years in, but still not feeling confident or clear

  • Actively teaching, but unsure how everything fits together or where to focus your energy

  • Experienced, but ready to grow and want more structure, strategy, and support

This isn’t a one-size-fits-all blueprint — it’s a sensible, practical framework you can make your own. Think of it like learning how to draw a forest: we’ll guide you through the shape and structure, but the trees, colours, seasons, and details? That’s all you.

Laura of Santosha Marketing support for yoga teachers with long brown hair sitting barefoot on a tree branch, smiling at the camera, surrounded by green foliage.

“I can't say enough good things about Laura.
I found her a few weeks after opening my first yoga studio and she appeared like a shining star to guide my way.”

— Louisa, Studio Owner

Laura of Santosha Marketing support for yoga teachers wearing a gray sweater and floral pants, sitting on a tree branch in a forested area, smiling at the camera.

I'll be guiding your through

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I'll be guiding your through +

Laura of Santosha Marketing support for yoga teachers practicing meditation outdoors, sitting cross-legged on fallen leaves in a forested area with green trees, eyes closed, holding her chest and stomach.

Hi, I’m Laura – your marketing expert for all things yoga and Pilates.

I’ve worked with over 50 Yoga and Pilates teachers to help them grow confident, thriving businesses. With 14+ years in marketing, including running websites, events, and strategy for over 70 organisations – plus 8 years running a successful yoga studio with my mum and sister – I get the business side of teaching.

Through Santosha Marketing, I support yoga and Pilates teachers who feel overwhelmed by marketing. I’ll help you get clear, confident, and smart with your strategy – so you can focus on what you love and grow a business that truly supports you.

You don’t have to figure it all out alone. Let’s make marketing feel calm, clear, and actually doable.

What is included in The Yoga + Pilates Teacher’s Marketing Course

You will learn the foundations of good marketing, how to feel confident with your decisions, how to help customers find you and fill up your classes, what it takes to build an actual business, stop worrying & guessing…. stop feeling isolated and confused.

You can expect 5 modules, 11 lessons, 11 pdf worksheets and additional materials.

You can go at your own pace and re-watch as many times as you like.

Instant & lifetime access.

  • Discover what makes you unique as a yoga teacher and how to communicate that to your ideal students. This module will help you:

    1. Define who you are as a business and what makes you different

    2. Build a clear value proposition that attracts the right students.

    3. Identify and understand your target audience so you can market with confidence.

    This is the foundation of ALL MARKETING, we are helping you create strong roots for your business.

  • Create an identifiable and cohesive brand for your yoga business.

    In this module, you’ll learn:

    1. How to choose brand colours and design assets using Canva.

    2. What essentials you need (logo, business cards, photos, etc.)

    3. Tips for choosing a business name that aligns with your brand.

  • Your website is your digital home, helping you attract and book students. This module covers:

    1. Why you need a website & how to choose the right platform.

    2. SEO basics: keyword research, titles, meta descriptions & Google Search Console.

    3. Essential website content & best practices for launching your site.

  • Attract students in your area with a strong local marketing strategy. You’ll learn:

    1. How to use social media effectively, including templates & local hashtags.

    2. The power of Google Business Profile & tools like BrightLocal.

    3. How to get backlinks & use flyers to boost your visibility

  • Streamline your bookings and build relationships with students through smart tech solutions. This module includes:

    1. Choosing the right booking platform for your needs & budget.

    2. The easiest, most cost-effective options for getting started.

    3. How to build and engage an email list for long-term success.

Price: £225

Woman wearing a white sleeveless top standing against a plain background.

Chiara | Pilates & Shiatsu Business Owner

“For me I cannot really separate myself from my business...so working with Laura feels a bit like therapy! Providing relief, support and clarity of vision. If you are a small business owner too, don't miss the chance to work with Laura. I feel grateful for having her by my side and I look forward to keep working with her.”

A person taking a selfie in a sunny garden with green grass and a gravel path.

Rachel | Ahimsic Health

“Laura has helped me to gain clarity, vision and motivation with my yoga business. Laura is able to see the bigger picture for your business and get everything in order and organised in a way that makes it clear and easy to navigate for potential clients.”

Person seated against a white brick wall wearing a gray sweatshirt with 'HGTE' on it and blue pants.

Alissa | Move Yoga Studio

“Laura has been my saviour. As a small yoga studio owner who would rather teach yoga than run a business, Laura has very quickly helped me build a foundation for success. I am so grateful to have found her.”

Questions you might have

This is where you stop guessing and start building something that actually works

  • Nope!
    Sometimes you need to get going before you can discover where you need help. Wherever you are in your teaching journey this course will help you to make more intelligent decisions about your business.

  • Absolutely! You are the 95% of teachers I work with. Most tell me they hate tech and marketing. I have created this course with very accessible content. No matter how bad you think you are, I promise you will feel so much more confident after this course.

  • You go at your own pace.

    If you want to do it all in a crazy intense day… you can!

    If you want to do a lesson a week, it would take you 11-12 weeks.

    It’s entirely up to you! This is your course.

  • In one of the modules we go into detail about what should go on your website, this could be a refresher and opportunity to audit your site, it could be you make the decision I’m not ready for this. That’s the beauty of the course, you’ll be making decisions from a place of knowledge and understanding. It’s your business. Nothing is mandatory!

  • You might decide after this course that you want to spend some time together helping you come up with your next steps or priority order, we can absolutely do this! What’s great is we won’t need to spend the time on marketing foundations, you’ll have that so we can get really personalised to you!

Laura of Santosha Marketing support for yoga teachers with long brown hair sitting barefoot on a tree branch, smiling at the camera, surrounded by green foliage.

You could still be guessing in six months, wondering, procrastinating, feeling despondent … or you could have it sorted by this weekend.

Build Your Yoga Business in 5 Days | Marketing Course for Yoga Teachers

I’ve worked with over 40 yoga & pilates teachers, I’ve been yoga studio owner for 8 years, and a marketer for 13 years. What I’ve created here is the exact blueprint I wish I had when I started out.

You can expect clear, straightforward marketing, that starts with the foundations so you can build a healthy and sustainable business.

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