5 Easy Ways to Help Your Yoga Website Be Found on Google
If you’re a yoga teacher with your own website, you’ve probably wondered:
“How do I get more people to actually find my site on Google?”
You quickly realise that just having a website, doesn’t automatically mean you are inundated with website visitors. And this can lead you to think it’s not that beneficial spending money on a website. But this is just not the case. I spend a lot of time educating yoga teachers on how to get more out of their websites, it’s not just there to look pretty, we want it to work HARD for you!
Good news: you don’t need to be a tech wizard or learn complicated jargon to improve your visibility. A few simple on-page SEO tweaks can go a long way. Let’s start with what that even means. On-page SEO just means optimising the bits on your site, like your text, page titles, and images….to help Google understand what your pages are about and who they’re for. THIS IS ABSOLUTELY KEY!
Here are 5 beginner-friendly tips to help your yoga website show up in local search results:
1. Use the right keywords — in the right places
Think about what someone might type into Google when looking for your classes. It’s probably something like:
“yoga classes in [your town]”
“gentle yoga near me”
“yoga for beginners in [location]”
It won’t be something like Somatic Yoga Practices to Improve Mind Body Connection. It will be simple things. If you do distinctive services such as “chair yoga” “pregnancy yoga” - these will be different keyword phrases. More in this in the next section.
Once you’ve got a few of these phrases, use them naturally in key places on your site:
Page titles (the bit that shows in browser tabs and Google results)
Headings (like H1 and H2s)
Paragraph text
Image file names and alt text
Top tip: Don’t overdo it. Google prefers natural, helpful writing over keyword stuffing eg you can’t call a page Laura’s Yoga, Yoga Muswell Hill, Beginner Yoga Muswell Hill, Muswell Hill. (this is too long but it’s also not a very natural sounding sentence)
On this image, the text in purple is the Page Title.
The text underneath is the meta description.
2. Give each page a clear, unique focus
Every page on your site should have its own purpose. We don’t want to focus on loads of different keyword phrases on one page. For example:
One page about your Hatha yoga classes
One for your yoga for menopause offering
One for your sound baths
One for your weekly timetable
One for about you
This helps Google match people’s searches with the most relevant page on your site. It also makes your website easier to navigate for real humans…..which Google loves too.
Clear and concise. This is what you can expect to learn on this page.
3. Add your location……clearly!!!!
Google wants to help people find local services. Make it easy by being clear about where you are.
Add your town, area, and even neighbourhood names to:
Your homepage copy
Your contact page
Your footer
Class descriptions (e.g. “Gentle yoga in Stockton Heath”)
This is especially important if you teach in-person classes in local venues. How specific you go will depend on the size of your area, the competition, how far customers would be willing to travel.
BUT…. sorry there’s always a caveat… you don’t need to overdo this, we still want nice, relatable copy about you. It’s a balance.
4. Write useful headings (not just pretty ones)
Headings aren’t just for decoration or “big text vs small text”. They help both visitors and Google scan your page. Google assumes you write your most important words in your heading.
This is why you constantly see me tell you not to have a page called CLASSES. Not helpful.
Use clear, logical H1 and H2 headings that reflect what your content is about. For example:
✅ “Chair Yoga for Seniors in Appleton”
❌ “Breathe. Stretch. Smile.” (nice, but not useful for search engines!)
Structure your content in a way that flows logically, and only use one H1 per page.
5. Make sure your site is mobile-friendly
Most people browsing for a yoga class will do it on their phone. Google knows this, and ranks mobile-friendly sites higher in search results.
To check yours:
Visit your site on your phone. Is it easy to read? Do the buttons work?
Try Google’s free Mobile-Friendly Test tool to check your site’s performance.
If things feel clunky or hard to navigate on mobile, it’s time for a few tweaks.
One last thing…
Improving your SEO isn’t about hacking the system, it’s about making your website more helpful, clear, and welcoming to both Google and your future students.
Start with these simple steps, and you’ll be well on your way to being found by the people who need your yoga the most.
Want help making sense of SEO?
At Santosha Marketing, I help yoga teachers create websites that actually get found. Whether you want a simple SEO review or a full website refresh, I’m here to make it easier.
👉 Get in touch for a free 15-minute chat or download Yoga Teacher’s Guide to SEO to learn more.
