5 Easy Ways to Help Your Yoga Website Be Found on Google
If you’ve built a beautiful yoga website but hardly anyone is finding it, you’re not alone. Most yoga teachers assume that once a website is published, Google will automatically send people to it. In reality, your site needs a little structure, clarity and optimisation to help local students discover your classes.
The good news is that you don’t need to be “techy” to make real improvements. These simple steps will help yoga students in your area find your classes more easily, increase your website traffic and support long-term growth.
If you’d like deeper support, this topic is covered in detail inside my signature course, Build Your Yoga Business.
1. Make sure your website has clear, focused pages
Google loves clarity. If each page has a single purpose, Google can understand it and rank it more effectively.
Create dedicated pages for your core offerings, such as:
Yoga classes in [Town]
Beginners yoga
Pregnancy yoga
Restorative yoga
Workshops and courses
Private 1:1 yoga
Each page should explain:
Who it’s for
What to expect
When and where it takes place
FAQs
How to book
This makes it easier for students to understand your classes, and easier for Google to match your pages to relevant searches.
If you need support getting your message clear, the Building Your Brand mini course helps with this foundation.
2. Improve the keywords on your pages
Keywords simply describe what you offer and where you teach. For yoga teachers, these often include:
Yoga classes in [Town]
Yoga near me
Beginners yoga in [Town]
Hatha yoga [Town]
Chair yoga [Town]
Place these keywords naturally in:
Your page titles
The first paragraph
Headings
Your image alt text
Your meta descriptions
Avoid “stuffing” keywords. Instead, focus on writing a page that clearly answers what a student would ask when searching for that type of class.
If keyword research feels overwhelming, I’ve created a downloadable guide on Mastering Keyword Research for Wellness Businesses. Or sign up to my SEO course and this eBook is included.
3. Set up your Google Business Profile
For local yoga teachers, Google Business Profile is one of the most powerful tools you can use. It helps your classes appear in the map results and the “yoga near me” searches.
Make sure your profile includes:
Your business name
Class locations
Timetable
Services and class types
High-quality photos
A link to your website
Regular updates or posts
Encourage students to leave reviews and respond to them professionally. Google values businesses that are active and engaged.
You can follow my full guide: How to Optimise Your Google Business Profile for Yoga Teachers.
4. Build helpful internal links
Internal links help Google understand how your website fits together. They also help your visitors move around your site easily.
Here are examples of helpful internal links:
Link from your homepage to your classes page.
Link from your pregnancy yoga page to your postnatal yoga page.
Link from blog posts to your class pages.
Link between related blogs (e.g., SEO, Google Business Profile, website strategy).
A strong internal linking structure supports SEO and helps your most important pages rank higher.
5. Share content regularly to build trust and authority
You don’t need to publish blogs every week, but consistency helps Google understand that your site is active and relevant.
Helpful blog ideas include:
How to prepare for your first yoga class
What to expect in beginners yoga
The benefits of restorative yoga
How yoga supports menopause
Yoga for stress relief
What to bring to a yoga class
These build trust with potential students while giving Google more content to index.
If you’re unsure where to start, my content calendars and templates make blogging easier and more strategic.
A few common mistakes to avoid
Over-complicating the homepage / having barely anything on the homepage
Make sure your homepage clearly explains what you offer, where you teach and how to book.
Using only social media
Instagram is great for connection, but it won’t replace local SEO.
Not updating meta descriptions
These don’t directly impact ranking, but they influence whether someone clicks on your site.
No clear booking pathway
Make the process as simple as possible. If your booking system is confusing, people will drop off.
Final thoughts
You don’t need advanced SEO skills to help more people discover your yoga classes. These small changes can make a meaningful difference to your visibility, especially as a local teacher in the UK.
If you’d like step-by-step support to build a strong, sustainable business rooted in your community, you’ll find everything inside my signature course, Build Your Yoga Business.
