
Marketing Blog for Yoga, Pilates and Wellness Businesses.
Welcome to the Santosha Marketing Blog – your go-to place for marketing tips tailored specifically for yoga teachers, Pilates instructors, and wellness professionals. Whether you're just starting out or looking to grow your local classes, you’ll find practical advice on SEO, website tweaks, email marketing, booking systems and more.
Like my content? You can now buy me a coffee!
•
Like my content? You can now buy me a coffee! •
If you have something specific like “flyers” use this search bar
Why Your Wellbeing Website Isn’t Appearing on Google (And How to Fix It)
Wondering why your wellbeing website isn’t appearing in Google search results? Learn the most common causes and the practical steps you can take to get found online.
Wix, Squarespace or WordPress: What’s the Best Website Builder for Yoga Teachers?
Choosing a website platform can be overwhelming for yoga teachers. Here’s my honest take on Wix, Squarespace, and WordPress — and why I recommend Squarespace for most teachers who want a site that’s easy to manage and looks great.
Beginner’s Guide to SEO for Yoga Teachers: Simple Steps That Work
A simple, beginner-friendly SEO guide for yoga teachers. Learn how to get your website found on Google by local students — no tech skills needed.
How AI Is Changing Google Search – and What Yoga Teachers Can Do About It
Discover how AI is changing Google search and what it means for yoga and wellness teachers. Learn how to optimise your yoga website to stay visible and attract local students.
Summer Marketing and Website Checklist for Yoga, Pilates and Wellness Teachers
Summer can be a quieter season for classes, perhaps you’re actively taking time off to be with loved ones or rest. Or… maybe you’re still consistently teaching, maybe you do beach or park classes and this is a buoyant time. Either way, I always recommend the summer period to get some tidy-up done for your business… you’ll be so grateful in September that you did this!
Here is a clear summer checklist to help yoga, Pilates and wellness teachers keep their online presence up to date and working effectively.
5 Squarespace Tips Every Yoga / Pilates Teacher Should Know
Your website can be a source of pride… or a source of dismay! Usually most teachers come to me for the latter. But there are so many tips I can give you to help improve your website. These are some of the features / elements I use myself every day that I hope will be helpful to you.
5 Easy Ways to Help Your Yoga Website Be Found on Google
This blog shares 5 easy, beginner-friendly SEO tips to help more local students find your classes online. No jargon, no overwhelm, just practical advice that actually works for yoga teachers.
Small Website Tweaks That Can Boost Your Yoga Business on Google
I work on Yoga & Pilates websites every single day, and I see the same things popping up time and time again. These aren’t "mistakes" I completely understand why people do them……but if you’re looking to improve your visibility on Google, a few small tweaks can make a huge difference.
What is Google Search Console and Why Should Yoga & Pilates Care?
As a yoga or Pilates teacher running your own small business, managing your website can feel overwhelming. And here I come along with another tool you absolutely must look at! But bear with me… this one is quite easy to set up and really helpful! Here’s a guide to Google Search Console.
The Ultimate Pre-Launch Checklist for Your Yoga Website
It’s a big moment when you create your yoga website! Hopefully you’re proud of what you’ve done even if it might have been a steep learning curve! Before you hit that "Publish" button, there's a bit of prep work I’d recommend to ensure your site does the best job it can for you. Here’s a comprehensive checklist to help you make sure everything is in place for a successful launch.
How to Think About SEO for Your Yoga Website: Tips and Tricks to Get More Customers Visiting Your Site.
When you work out how to get your website in a position where it drives new customers your way, represents who you are and what you teach, and becomes a hub that customers can easily navigate… that’s when it really starts to pay off! But to do this, you need to understand what SEO is and how it works.
A Helpful Guide to Backlinks for Yoga & Pilates Pros
Practical guide for yoga professionals on backlinks' importance for SEO success and strategies to build online presence.
Glossary of SEO terms for yoga instructors, pilates teachers and wellness professionals
As a small business owner, SEO can be a confusing and overwhelming world, so during this series we will address what SEO means for wellbeing businesses and what you need to do to increase your search visibility.
Mastering Keyword Research to Attract More Customers to Your Yoga Studio
You’ll often hear me talking about your website keywords, or ask you if you’ve done keyword research. If this has always felt like a bit of a scary, unknown art, then this blog is for you! I hope to demystify what it is, why you need to do it for your wellness business and how to get started. Let’s get straight to it.
5 Things That Need To Go On Your Yoga or Pilates Website
I spend a lot of time looking at wellbeing websites, as a customer (I book a lot of classes) and as a consultant, as well as pondering my own site a lot! When I speak to wellbeing businesses, I hear many of the same worries and concerns. "I'm not getting many enquiries through." "I didn't really know what to put on that page."
And one of the most common things I see is businesses not writing enough content on their site.
So here are some tips for what you do need on your site.
7 Common Marketing Pitfalls for Wellbeing Businesses. And How to Avoid Them!
I don’t want to be all doom and gloom note, all of these so-called “pitfalls” (yes I realise that’s what I’ve coined them) can be remedied. We live in an age where being a fabulous yoga instructor or therapist isn’t enough if you can’t be found by customers. You have to become savvy marketers.
Build Your Business
+
New Course
+
Build Your Business + New Course +
Whether you’ve just qualified, or you’ve been in business for a while but you lack the self-confidence or the technical know-how to grow the business you want - this course is for you. Over five modules, I breakdown what you need, in the best order, to transform your thinking and become a business owner.