The right booking software is more than just a tool; it’s an integral part of your business. It can help streamline operations, improve communication with your students, and even boost your bottom line by making it easier for students to sign up and pay for classes. I think the most significant thing of all is saving your time which is a very precious commodity. But you need to remember that what works for one business might not work for yours. So if you’ve had any recommendations for others, certainly take this on board, but also do your own research.

It’s a big moment when you create your yoga website! Hopefully you’re proud of what you’ve done even if it might have been a steep learning curve! Before you hit that "Publish" button, there's a bit of prep work I’d recommend to ensure your site does the best job it can for you. Here’s a comprehensive checklist to help you make sure everything is in place for a successful launch.

Whether you're a seasoned yoga teacher or the proud owner of a studio, reaching potential students is crucial to your success. One often overlooked but incredibly important tool at your disposal is the Google Business Profile. I’m sure you’ve seen these, and you’re probably already familiar with it, but many small businesses don’t use their GBP as effectively as they could.

You’ve likely been recommended at some point the idea of starting a blog. And I can guarantee you’re thinking, eurgh that sounds like more work is it worth it? As with all things marketing… the answer is…. it depends! (Annoying I know!) But let me explain.

Marketing is always changing. We often assume it’s all about online now… but is it? Are traditional methods like creating flyers still effective? As a marketing consultant specialising in yoga and pilates sectors, I think that flyers can be a fab way of building brand awareness in your local community, but it’s important you structure them as best you can.

When you work out how to get your website in a position where it drives new customers your way, represents who you are and what you teach, and becomes a hub that customers can easily navigate… that’s when it really starts to pay off! But to do this, you need to understand what SEO is and how it works.

When you're deciding to launch a new business or service, pondering the name can take hours and hours.... You ask a family member who says they are all great (canny but not helpful!)... You second guess yourself... Go through a phase of trying to be really clever... Then you go simple... Then too generic. Then it becomes too complicated. Then you go back to your original idea. Then you’re convinced they are all terrible and you pause everything…. It's a minefield which leaves you in an existential crisis thinking "who am I?"

Practical guide for yoga professionals on backlinks' importance for SEO success and strategies to build online presence.

You have a yoga, pilates or wellness business. You want to attract more customers, so inevitably at some point you think, hmmmm I wonder if Google ads would be good for me. I’m going to be very open and honest with you, in most cases I encounter, I would say no, you should not run Google ads. Let me tell you why and talk you through my thought process as of course there are some exceptions.

This report aims to unveil the intricate tapestry of being a yoga teacher in the UK in 2024, addressing both the opportunities and challenges that resonate with yoga teachers today

When launching a new wellbeing service there are some simple steps I’d always suggest you take. Drawing from personal experiences at my studio, let's explore the essential steps to take when launching a new service.

When you sell a local service such as yoga classes, massages, osteopathy appointments, zumba… something that you want to deliver in person, not over zoom… understanding the best strategies for local marketing is of vital importance. I know it can seem a bit overwhelming and scary, but lots of these are not as tricky as you imagine and could make a big difference to your reach and how you can grow your business.

For a while now I’ve wanted to talk about what ChatGPT means for our yoga and wellness community. There can be a knee jerk reaction to fear what some of these new AI technologies mean, but it’s important to understand how they work and how they can be used as I’m certain they aren’t going anywhere!

We all know how important Instagram can be for many businesses in our space, I don’t need to quote lots of statistics to tell you, it can be a fantastic way to showcase your brand, connect with your customers and attract new customers to your business. Here are some ideas to ensure your profile and content is in tip top shape, lots you might already be doing, but hopefully there’s something new in here to make you go “aha!” (Or words/sounds to that effect!).

There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!

As a small business owner, SEO can be a confusing and overwhelming world, so during this series we will address what SEO means for wellbeing businesses and what you need to do to increase your search visibility.

You’ll often hear me talking about your website keywords, or ask you if you’ve done keyword research. If this has always felt like a bit of a scary, unknown art, then this blog is for you! I hope to demystify what it is, why you need to do it for your wellness business and how to get started. Let’s get straight to it.

If you own a yoga studio, or you’re a freelance teacher it can be challenging navigating how to get your name out there, and attract more customers, especially when you’re balancing so many plates! Marketing can feel like a daunting part of being an entrepreneur and it’s easy to feel overwhelmed. I hope reading this will give you some ideas and help you to feel like you’ve got this!

Here are 10 ways to market your yoga studio successfully:

I spend a lot of time looking at wellbeing websites, as a customer (I book a lot of classes) and as a consultant, as well as pondering my own site a lot! When I speak to wellbeing businesses, I hear many of the same worries and concerns. "I'm not getting many enquiries through." "I didn't really know what to put on that page."

And one of the most common things I see is businesses not writing enough content on their site.

So here are some tips for what you do need on your site.

When you first begin teaching, it’s likely you’ll be managing bookings over email, taking cash at class, or maybe you buy a little sumup machine or offer BACS payments. It’s all quite manual, both for the customer and for you. As you grow and expand, you might start to think is it time to look into booking software.