Why Google Business Profile Is Essential for Yoga Studios: A Complete Guide
Running a yoga studio today involves far more than offering great classes. You need visibility, credibility, and a consistent flow of local students — and Google Business Profile (GBP) is one of the most effective tools you have to achieve that.
When someone searches “yoga near me”, “yoga classes in [your town]”, or “hot yoga studio”, the results they see first are not website links. They’re Google Business Profiles. The map pack. The area where almost all the clicks go.
If your studio wants to stand out locally, rank higher, and attract more students, having a fully optimised Google Business Profile is essential.
This guide walks you through why GBP matters so much for yoga studios, what it does, and how to ensure yours is working as hard as it possibly can.
An image of a Google search for Yoga Near Me and the resulting Google Business Profiles
Why Google Business Profile Matters More for Yoga Studios Than Freelance Teachers
GBP is built for businesses with a physical, public-facing location.
Yoga studios benefit from this in ways freelance teachers often can’t:
studios are easier for Google to verify
a fixed address ranks significantly better on Google Maps
the business name, signage, and venue photos build trust signals
searchers prefer businesses with an actual premises
reviews are tied to a clear location, which Google values highly
In short:
GBP works brilliantly for studios, and it can transform your local marketing.
1. Appear Where Local Students Are Already Searching
Most people looking for a new class don’t scroll. They click the map.
If someone in your area searches:
yoga near me
hot yoga in [town]
beginners yoga [location]
yoga studio [area]
Google serves three primary results first: the “local pack” — three Google Business Profiles.
These listings sit above organic website rankings. Even a perfectly optimised website cannot outrank a studio with a strong GBP.
A well-maintained GBP puts your studio directly in front of the people who are most ready to book.
2. Build Credibility and Trust Immediately
Your Google Business Profile shows potential students:
where you’re based
what your studio looks like
when you’re open
what classes you offer
your reviews
your reputation
People make very quick decisions when comparing local businesses. Having:
clear images
recent reviews
accurate information
class details
creates a sense of safety and professionalism before someone even lands on your website.
This matters even more for new students who may feel nervous attending a class for the first time.
3. Make It Easier for Students to Book
Your GBP can link directly to:
your timetable
your booking system
your class information
your intro offer
your website homepage
Reducing the number of clicks increases conversions.
If it’s easy for someone to see what you offer and book immediately, more people will do it.
4. Use Reviews to Strengthen Your Reputation
Reviews are one of the strongest trust signals on Google. They influence rankings and hugely impact the decisions of potential students.
Encourage your regulars to leave reviews and respond to each one.
A steady flow of recent reviews helps Google see your studio as active, established, and reliable.
You can also repurpose reviews on:
your website
Instagram
posters in the studio
newsletters
5. Keep Your Local Community Updated
Google Business Profiles allow you to post short updates such as:
timetable changes
new teachers
workshops and events
intro offers
seasonal classes
These posts take seconds to create and help your profile appear more frequently.
Google rewards recency and activity.
A quiet GBP performs less well than one that is updated weekly.
6. Gain Insight Into How Students Find You
Google Business Profile gives you valuable analytics that show:
how people discovered your studio
what search terms they used
how many clicked to call, book, or visit your website
where people are located on the map
This helps you make informed decisions about:
your SEO
your class descriptions
your advertising
your content
Studio owners often underestimate how powerful this insight can be.
How To Optimise Your Yoga Studio’s Google Business Profile
Step 1: Claim and Verify Your Profile
Verification proves your studio is a real business.
Google may ask you to:
receive a postcard
do video verification
show signage
show your studio exterior
Once verified, you can fully manage your information.
Step 2: Add Accurate Contact Details
Make sure your:
website
phone number (optional)
email
address
are correct and match the details on your website.
Consistency helps rankings.
Step 3: Add Your Opening Hours
Even if your studio is class-based rather than open 9-5, add your hours.
Studios that update hours rank higher.
Include:
class hours
special event hours
holiday adjustments
Keeping this up to date shows Google your business is active.
Step 4: Write a Clear, Keyword-Rich Description
Your description should include:
what your studio offers
the styles you teach
who your classes are for
your location
Example:
“Sunrise Yoga Studio offers friendly, accessible Hatha, Vinyasa, and restorative classes in central Tynemouth. We specialise in beginners, stress relief, and strength-building yoga for all abilities.”
Avoid keyword stuffing — keep it natural and clear.
Step 5: Choose the Right Categories
Your primary category should reflect what your studio is best known for, for example:
Yoga Studio
Hot Yoga Studio
You can then add secondary categories to support your offering, such as:
Meditation Centre
Wellness Centre
Pilates Studio (if applicable)
Categories influence which searches you appear in.
Step 6: Add Services and Class Types
Fill out the Services section with:
each class type
workshops
courses
1:1 sessions
memberships
Include short descriptions and (if you want) pricing.
This helps Google understand your offering in more depth.
Step 7: Upload High-Quality Photos
Studios with high-quality images consistently perform better.
Add:
exterior of your building
reception area
practice room
props and set-ups
teachers (optional)
workshops and events
Refresh photos every few months to keep the profile active.
Step 8: Encourage Reviews With a Simple Process
More reviews = more visibility.
Make this easy by:
creating a short review link
adding it to emails
including it in welcome packs
gently reminding regulars
Respond to every review.
Even a sentence shows your studio is engaged.
Step 9: Post Weekly Updates
Short posts keep your GBP active and improve ranking.
Ideas include:
new timetable changes
intro offers
event reminders
behind-the-scenes
teacher spotlights
You don’t need to be creative or polished — simplicity works.
What If You Run a Studio From Multiple Venues?
If you run more than one physical location, each venue can have its own verified GBP listing.
If you run your studio from hired halls without a permanent address, you may still be able to use GBP, but visibility will be significantly lower than a traditional studio.
Conclusion
A Google Business Profile is one of the most powerful — and completely free — tools for yoga studios to increase their visibility, attract more local students, and strengthen their reputation.
It puts your studio in front of the people who are already searching for exactly what you offer. When kept updated, GBP can become a dependable source of new student enquiries and regular bookings.
If you’d like help setting up or improving yours, I offer friendly, practical support for studio owners who want to strengthen their local presence without the overwhelm.
An example of reporting you can see from Google Business Profile for a Yoga Studio
A screenshot showing a Google Business Profile update example
Additional Resources
If you’re feeling a bit overwhelmed by the idea of setting up your Google Business Profile, don’t worry. There are plenty of free resources available to guide you through the process. My website offers a free guide to help you get started, and a quick Google search will yield tons of tutorials and advice on making the most of this powerful tool.
