If you’ve heard a lot about AI and ChatGPT but you’re not sure what using these tools really looks like for your yoga or pilates business, then this blog will help explain how you could save time, whilst retaining your unique voice!

Whether you're a seasoned yoga teacher or the proud owner of a studio, reaching potential students is crucial to your success. One often overlooked but incredibly important tool at your disposal is the Google Business Profile. I’m sure you’ve seen these, and you’re probably already familiar with it, but many small businesses don’t use their GBP as effectively as they could.

You’ve likely been recommended at some point the idea of starting a blog. And I can guarantee you’re thinking, eurgh that sounds like more work is it worth it? As with all things marketing… the answer is…. it depends! (Annoying I know!) But let me explain.

When you're deciding to launch a new business or service, pondering the name can take hours and hours.... You ask a family member who says they are all great (canny but not helpful!)... You second guess yourself... Go through a phase of trying to be really clever... Then you go simple... Then too generic. Then it becomes too complicated. Then you go back to your original idea. Then you’re convinced they are all terrible and you pause everything…. It's a minefield which leaves you in an existential crisis thinking "who am I?"

When launching a new wellbeing service there are some simple steps I’d always suggest you take. Drawing from personal experiences at my studio, let's explore the essential steps to take when launching a new service.

When you sell a local service such as yoga classes, massages, osteopathy appointments, zumba… something that you want to deliver in person, not over zoom… understanding the best strategies for local marketing is of vital importance. I know it can seem a bit overwhelming and scary, but lots of these are not as tricky as you imagine and could make a big difference to your reach and how you can grow your business.

For a while now I’ve wanted to talk about what ChatGPT means for our yoga and wellness community. There can be a knee jerk reaction to fear what some of these new AI technologies mean, but it’s important to understand how they work and how they can be used as I’m certain they aren’t going anywhere!

We all know how important Instagram can be for many businesses in our space, I don’t need to quote lots of statistics to tell you, it can be a fantastic way to showcase your brand, connect with your customers and attract new customers to your business. Here are some ideas to ensure your profile and content is in tip top shape, lots you might already be doing, but hopefully there’s something new in here to make you go “aha!” (Or words/sounds to that effect!).

There are lots of opportunities to leverage the festive time of year to help grow your yoga business and provide a most wonderful customer experience and sense of community. Here are some ideas to explore over the Christmas season, I’d usually recommend you start planning in October however plenty can be put in place right now!

No matter how amazing your marketing is. How much “business acumen” (hello Apprentice!) you have. What an incredible teacher / therapist / practitioner / expert you are. At some point business will take a downturn.

As you’ll hear me say time and time again, there are no hacks, no secrets, no absolute rules to growing a small business. In my experience the only people who use this language are Tik Tok stars who want lots of reel views. I don’t believe one size fits all for any business, so though I'll share today what I think are best practices, I want you to see them as guiding principles rather than firm rules.

When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.