Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
Like my content? You can now buy me a coffee!
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Like my content? You can now buy me a coffee! •
What Does 'Niche' Really Mean for Your Yoga Business?
You’ve probably heard a lot about the importance of finding your niche as a yoga teacher.
But there’s also a lot of confusion around what it actually means — and how it applies to your business in the real world.
So let’s slow down, strip away the marketing buzzwords, and have a real conversation about it.
Setting up a Wellbeing Business? Here’s my tools and tech starter for ten.
To succeed in business today, how good you are as a yoga teacher, a massage therapist, a sound practitioner... This isn't the measure of how you're able to grow your business. If people can’t find you, or engage with you, your business will struggle to thrive. You need to be able to navigate technology systems, understand channel marketing and how to build a marketable customer database.