In this first video, we’ll gently look at what you’re offering now and who you most want to support. This isn’t about choosing a niche forever or finding perfect words. It’s about noticing any shifts in your work and getting clear on the people you’re really here to help, so the rest of the invitation has a solid starting point.

Today is about understanding where new students actually come from. We’ll look at how people currently find you, what you’ve already tried, and where you tend to spend your marketing energy. This is a noticing exercise, not a decision-making one, and it often brings a lot of relief.

In this video, we’ll reflect on the content and messages you’re putting out into the world. We’ll look at what you’ve been sharing recently and whether it connects back to the people and value you identified earlier. This is about intention, not judgement, and no rewriting is required today.

Today we’ll look at your website through fresh eyes. You’ll choose one key page and gently review whether it clearly explains what you offer, who it’s for, and what to do next. This is not a website overhaul, just a small clarity check that can make a big difference.

Instagram and Google Business Profile

In this video, we’ll look at the places people often check before they book. We’ll do a simple review of your Instagram profile and your Google presence to make sure they’re clear, accurate, and easy to understand. The focus here is first impressions, not optimisation.

Today is about whether your marketing feels like you. We’ll look at how your website, Instagram, and emails work together visually and in tone. This is not about branding or redesigning, just noticing where things feel aligned and where a small tidy-up might help.

In this video, we’ll walk through your booking process as if you were a new student. You’ll be invited to notice how pricing, packages, and confirmation emails feel from the other side. This is about ease, reassurance, and removing unnecessary friction.

Today we’ll look at what happens after someone says yes. We’ll review one piece of customer communication, such as a welcome email, booking confirmation, or newsletter, and gently check whether it feels clear, warm, and supportive. One small improvement is more than enough.

In this video, we’ll zoom out and look at the year ahead. Instead of planning content in detail, we’ll think in seasons, energy levels, and key dates. This helps reduce decision fatigue and gives you a calmer sense of direction going forward.

In the final video, we’ll bring everything together and focus on sustainability. You’ll choose one clear marketing focus and a small habit you can realistically maintain. We’ll also talk about what support might be helpful next, if you’d like to go deeper.