Marketing Blog for Yoga, Pilates and Wellness Businesses.
This blog is home to many of the learnings I’ve had over the years running my yoga studio, and my marketing experience from big corporates to tiny startups.
In addition you’ll see flashes of The Calm Chronicles, a blog my Sister and I began a couple of years ago with the goal of making self-care and relaxation more accessible.
5 Ways Wellbeing Businesses Can Improve Their Booking Process
When you start your business whether that’s yoga, holistic wellness, education, fitness… you might have put a booking platform in place right away, or you might have started manually, capturing interest over email. As you grow and expand, it usually becomes clear you need a bit of help! Even if you have hastily implemented a booking system, are you using its full potential?
In this blog we’ll uncover some of the ways to ensure your booking system is working best for your wellbeing business and you’re utilising its full potential.
3 Ways to Improve your Local Marketing
To improve your reach, it is absolutely essential that you are reaching a local audience with your website and marketing. It can be a nice little boost to hit social follower milestones, but you won’t have a profitable or sustainable business if you can’t reach local people consistently.
What metrics should wellbeing businesses actually be measuring?
When you come to the end of each month, how much time do you spend measuring if your marketing is "working?" And what does working even look like? It's easy to think things like more Instagram followers are a sign of business growth. But it's really not that simple.
Can bedtime rituals really help you sleep better?
As stresses in my life started to pile up, I noticed that my sleep quality took a steep downward spiral. I managed to be perpetually exhausted, yet stubbornly unable to sleep. A winning combo I’m sure you’ll agree!
What historically came very easily to me… now required a bit more effort. And so began my love of evening rituals
4 Learnings About Relaxation
Over the past four months or so, I’ve made a huge effort to re-train my brain to slow down a bit to support the healing of my body. Again, I don’t want to be boring but let’s just recap briefly. I live with chronic back pain, it makes me very tired but in a cruel twist of fate, it also makes it very hard to physically and mentally let go
10 Minutes of Meditation for 10 Days
Meditation is the habitual process of training your mind to focus and redirect your thoughts. It has a host of physical, mental and emotional benefits from reducing stress, to tackling anxiety, increasing attention spans, improving sleep quality and promoting self-esteem. Basically, it’s like the ultimate spa retreat for your mind.
But how is it that we never have the time to practice a thing with such an impressive rostrum of benefits?
Gong Bath for Beginners
Ever in my pursuit of relaxing experiences, you can imagine my elation to hear of a local Gong Bath in a lovely little studio near where I live. There’s something magical about the sound of a “gong bath,” or is that just me?!
Reiki Experience for Beginners
A treatment feels like a wonderful glowing radiance that flows through and around you. Reiki treats the whole person including body, emotions, mind and spirit creating many beneficial effects that include relaxation and feelings of peace, security and wellbeing.
Just Relax? Not so easy!
Do you know how to rest? I thought I did.
But it’s only since learning what rest truly feels like for my body I’ve realised I never ever achieved proper rest. Not even close.
A Gua Sha Facial For Beginners
Gua Sha may be the latest trend in skincare circles, but it’s certainly nothing new. In fact, the use of curved stones as massage or to support ailments dates back to the Paleolithic Age, aka really old! Skip forward a few centuries and there are many historical records from the Ming Dynasty in China detailing the use of Gua Sha for medicinal purposes in the 14th century.