In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
(If you missed these, I can send the recording, just drop me a message, it’s £12.50).
Now we’re answering the next question:
👉 But what actually is a keyword… and how do you choose the right ones?
You keep hearing me talk about keywords like it’s obvious.
But…
Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?
This session will focus on:
What a keyword actually is
The difference between a broad term and a useful search phrase
Why your location usually matters more than you think
How to find out what real humans are typing into Google
Where to actually use them on your website
I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.
As always…. clear, practical guidance, rooted in lots of practice.
Leave knowing exactly how to choose keyword phrases that help the right people find you.
Thursday 9th April at 12pm
Live on Zoom, recording available to everyone.
In February, we covered how to get found on Google.
In March, we learned all about the role of your homepage and how to create a brilliant one.
(If you missed these, I can send the recording, just drop me a message, it’s £12.50).
Now we’re answering the next question:
👉 But what actually is a keyword… and how do you choose the right ones?
You keep hearing me talk about keywords like it’s obvious.
But…
Is “women’s yoga” a keyword phrase?
Should you say “vinyasa yoga”?
Does it need to include your location?
How do you even know what people are searching for?
This session will focus on:
What a keyword actually is
The difference between a broad term and a useful search phrase
Why your location usually matters more than you think
How to find out what real humans are typing into Google
Where to actually use them on your website
I’ll walk you through real examples for yoga teachers and show you how I decide what to use and what to ignore.
As always…. clear, practical guidance, rooted in lots of practice.
Leave knowing exactly how to choose keyword phrases that help the right people find you.
Thursday 9th April at 12pm
Live on Zoom, recording available to everyone.
