Beginner’s Guide to SEO for Yoga Teachers: Simple Steps That Work
SEO can feel like a big scary acronym, especially if tech isn’t your thing. But here’s the truth: you don’t need to be an expert (or even particularly techy) to start improving your website’s visibility on Google.
You might think oh goodness Laura is always talking about SEO. I didn’t used to be obessed, my first website for my own yoga studio, I didn’t really understand it at all. It wasn’t a consideration. But now 9 years on, I’ve experimented and learned a ton. Understanding how to show up on Google is without a doubt the area that I see most yoga & pilates teachers struggle with. That’s why I talk about it a lot!
This post is a gentle, beginner-friendly guide to SEO — tailored specifically for yoga & pilates teachers who want to get found online by local students.
Let’s make it simple.
What is SEO?
SEO stands for Search Engine Optimisation. It’s just a fancy way of saying: how to make your website more likely to show up when people search for yoga classes near them.
Think about someone in your area Googling:
“Yoga class near me”
“Restorative yoga in South Manchester”
“Beginner yoga Appleton”
“Hot yoga in Devon.”
SEO is what helps your website show up in those results. And the best part? You don’t have to pay for ads to benefit from it.
Why SEO Matters for Yoga Teachers
Many students look for yoga classes online — especially new students, or those moving into the area. If your website is invisible in search results, you could be missing out on people who are actively looking for exactly what you offer.
Good SEO means:
More eyes on your website
More local students finding you
Less pressure on Instagram or social media to do all the heavy lifting
You are paying for your website whether people find it or not. The price is no different. So why not have a great performing website?!
Simple SEO Steps You Can Actually Do
1. Use the words your students would type into Google
This sounds obvious, but it’s easy to overlook. On your website, make sure you mention:
Your location (e.g. “Stockton Heath”, “South Warrington”)
The type of yoga you teach (e.g. “chair yoga”, “hatha”, “yoga for beginners”)
Who it’s for (e.g. “yoga for over 60s”, “gentle yoga for women”)
Use these words on your homepage, your class descriptions, and your page titles. If you do classes with distinctive audiences or search queries eg you do Chair Yoga, Pregnancy Yoga & Sound Baths. Each of these should have its own page so we can target the keywords. We want to make it clear to Google, this is what THIS page is about. Show it to people looking for that please.
2. Give every page a clear heading & page title
Each page on your website should have a unique title that tells Google what it’s about.
Instead of “Home” or “Welcome”, try:
“Yoga Classes in [Your Town] with [Your Name]”
This helps Google understand what the page offers – and it helps students too. We don’t want a page called “Classes” “Services.” This is such a waste. Be more descriptive.
3. Set up your Google Business Profile
This is essential if you teach local, in-person classes. It’s free, and it makes your business appear in Google Maps and local search results.
Your profile shows your:
Class location
Website link
Photos and reviews
Opening hours
Not sure if yours is set up properly? I’ve got a free guide here that walks you through it.
4. Make your site easy to use on mobile
Most people search on their phones. If your website’s hard to navigate on mobile, they’ll click away — and Google notices that.
Simple things to check:
Is the text easy to read on a small screen?
Are buttons and menus easy to click?
Does your timetable or booking link work well on a phone?
Do elements overlap?
How long does it take them to find the right info?
There’s no point building a website that looks amazing on desktop but absolutely poop on mobile. For my studio we are 80% mobile traffic.
5. Start using Google Search Console
This free tool from Google shows you:
What people are searching to find your website
Which pages get the most clicks
Any problems that need fixing
📌 If that sounds overwhelming, don’t worry — you only need to check it now and then.
I’ve got a whole blog on this topic.
A Final Reassurance
You don’t need to “do SEO” perfectly. Small, consistent tweaks over time are more than enough. Every time you improve your website, Google notices — and so do your future students.
Let’s stop hiding your beautiful offerings from people who are actively looking for them.
Want help with this stuff?
If SEO feels like a mystery or your website feels a bit lost in the internet wilderness, I can help. I support yoga and Pilates teachers with simple, kind, no-fuss marketing that actually works.
I have a fab mini course on this for just £37. Or if you’re ready to properly invest a bit of time in understanding how to do great marketing, I have my full course on this. It’s £225.
Full, instant access to three videos, three workbooks and a bonus website checklist.
